Kraft & Mr. Zesty

Posted: September 14, 2013 in Uncategorized

 I came across one of these ads in a magazine over the summer so I decided just to do a little research on them and share. This year Kraft has been releasing a series of print ads staring a male model that they call ” Mr. Zesty”.  These ads feature the model, almost entirely nude while holding or positioned near a Kraft salad dressing. I think this is an excellent example of an ad that literally has nothing to do with the product it’s selling; it also features a not so subtle sexual message. Regardless, Kraft seems to stand behind the ad as they continue to release more with him in different scenarios and other dressing varieties.

 

– Charlotte Bullock

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