Carla Quiroz- YouTube Advertising

Posted: September 17, 2013 in Uncategorized

http://www.mdgadvertising.com/blog/advertisers-you-need-you-tube-infographic/

Today, in class we discussed consumerism, consumption, commodification, and commercialization, and also focused on commodity fetishism. We also watched a few youtube videos, that discussed what “Hauls” are and how they relate to the 4 C’s and commodity fetishism. Even though most of us laughed during the videos especially when one of the YouTube video guru raved about Bath & Body Works candles for over 10 minutes, it is a very smart and modern way of advertising and marketing. By the YouTuber fetishizing over the product themselves, they are marketing the product(s) to hundreds and thousands of viewers around the world, encouraging them to buy these products. Many of the popular YouTubers themselves have made a profession out of making “haul” and other videos .

This link displays the top 25 highest paid YouTubers of 2012

http://newmediarockstars.com/2013/05/how-much-do-youtubers-make-the-top-20-earning-creators-adsense-salaries-revealed-infographic/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s