Haley Allen- Commodity Fetishism

Posted: September 17, 2013 in Uncategorized

It appears that the topic of commodity fetishism is one that is directly intertwined within our everyday lives. I came across this video and i think it is a great example of how commodity fetishism works. With Apple basically conquering the technological world,  it is a company that seems to constantly infiltrate the lives of university students. I seems like everywhere i go on campus, the bright logo of Apple is constantly around me. Here is a video made by UTK university students on the commodity fetishism of Apple products on university campuses. As an Apple product user, i found this video extremely relatable and i hope you will too!





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