Alyssa Lepp – Consumerism and Consumption

Posted: September 18, 2013 in Uncategorized

This week I came across an Apple Iphone 5 Ad shown on TV that illustrated some of the concepts discussed in lecture, such as consumerism and consumption. The advertisement shows multiple people with their Iphones taking pictures of their everyday experiences.

I think the ad ties into the idea that consumerism encourages the purchase and that to have the Iphone will capture these good moments better than any other phone. In my opinion, this ad satisfies my need of having the Iphone because I can relate to the people in the ad, therefore becoming a part of the consumer world.
Here is the link!

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