Michael Kates – Apple upended the entire Communications industry with one piece of glass

Posted: September 23, 2013 in Uncategorized

Apple upended the entire smartphone industry through one piece of glass

In class we defined commercialization as “the process of introducing a new product or production method into a market”. As you can see in the picture most popular smartphones circa 2007 relied on hard plastic physical keyboards for entering text and navigating. Companies like Palm and Blackberry excelled because of their expertise in building high quality, durable keyboards.

It is amazing to see how quickly the mighty can fall. Flash forward to September 2013, and Palm has already been scraped and sold for parts to HP while Blackberry is currently hanging on to its last breaths looking for a buyer. So what happened? It can be summed up it two words “capacitive technology”. With the introduction of the iPhone in 2007 the consumer electronics industry has seen a monumental shift and adoption of capacitive glass touch screens that take up the entire face of the a device. Apple was one of the first companies to effectively introduce this technology into mainstream devices. This technology has not only been exclusive to smartphones but now can be seen in tablets, laptops and PCs. For consumers, being able to pinch to zoom to shoot photos, intuitively browse the internet and watch high definition movies in landscape all created a much more natural and inviting user experience. People look at the iPhone as a whole when speaking about products that revolutionized modern communications but upon deeper inspection we can see how the technology behind the scenes truly put the iPhone in a class of its own.

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