Melissa Campoli – Wonderful Pistachios

Posted: September 25, 2013 in Uncategorized

In class on Monday we discussed mimetic appropriation, which is using a celebrities image to promote a product. A great example of this kind of appropriation is the Wonderful Pistachios “Get Crackin” commercials. These commercials include celebrities such as Nicole “Snooki” Polizzi, Psy, Dennis Rodman, Snoop Lion, and others. The commercials show how these celebrities break open a pistachio. Each celebrity break it open in a different way that expresses their individual personality. These ads not only use memetic appropriation but also media referential appropriation, which is when a commercial refer to another media to promote their product. The commercials use TV, Movie, and Youtube personalities to show how they open a pistachio. Some examples of these are Norman Bates from Bates Motel and Victor Frankenstein from Frankenweenie. The Youtube celebrities are Mystery Guitar Man, Real Annoying Orange, and others. 

Here is a link to the Get Crackin’ website. 



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s