Marc Venditti: Pepsi Max “Uncle Drew”

Posted: September 30, 2013 in Uncategorized

A few years ago pepsi decided to make a small series called Uncle Drew. The idea is to take an up and coming young talent in the NBA, in this case Kyrie Irving. Have him dress up as an old man and go to a local basketball court and play against regular people in disguise. I find this advertisement particularly effective because every aspiring athlete dreams of playing against their favourite pros. It allows the viewer to live a fantasy and at the same time the very realization of how elite professional athletes are. I think Pepsi did a great job at creating something that will cause a buzz, and allow the powers of social media to share the video. Pepsi has continued to make uncle drew videos and have currently made 3 up to date. Pepsi did a great job at creating a fantasy as well as appearing cool and hip by associating themselves with basketball.

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