Reebok Hockey – Advertising with the Facebook ‘Like’ – Brad Bowen

Posted: September 30, 2013 in Uncategorized

A few years back, Reebok hockey released an ad where Max Talbot and Sidney Crosby of the Pittsburgh Penguins shot hockey pucks into Sidney’s drying machine in his basement and had a contest to see who could get more pucks into the machine. What was interesting about this ad was that when the advertisement was viewed online and got to the 1 minute mark of the video – the advertisement stops and you are unable to see the rest. However, when it stops, a text on the screen appears and says “Like our Facebook page to see who wins the contest!”, and links you to their Facebook page. Once you like their page, you are now unable to watch the second half of the video. Pretty interesting marketing tactic to not only entice consumers to watch the full commercial and buy into the Reebok product, but at the same time it works as a twofold process by garnering Facebook ‘Likes’ on their page and they can now reach a wider audience. Attached is a video of a small portion of the commercial.


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