Justine L- Chevrolet

Posted: October 3, 2013 in Uncategorized

Commercials for trucks generally target a male audience. However, in this specific ad, Chevrolet is trying to capture a female market by putting the female in a male dominated setting, and shows how she and her truck can be seen, and recognized.
With hockey season starting, I’ve been watching more television, and I’ve noticed that this video is played during the sporting events, prime time television. Therefore, they are not only capturing the females directly, but they are again targeting a difficult market, being young males during sporting events.

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