Saul Lewis – Marx Brothers Product Placement

Posted: October 7, 2013 in Uncategorized

Our consumer society has been around much longer than we really think. Product placement has been in TV and movies since the industry was created. This clip shows how blatant and comical the placement was. Now product placement happens without you even noticing but in this clip the girl who falls overboard asking for a lifesaver is thrown an actual lifesaver candy instead of the flotation device. This use of product placement instead of marketing a lifestyle as companies do now, rather just wanted to become known.

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