Colin P – Coca-Cola Ad (Supertramp)

Posted: October 9, 2013 in Uncategorized

In this advertisement, Coca-Cola is using security camera footage from around the world to promote a new way of seeing the world. Coke, here, argues that we must see the world a little differently. I found this was a new and interesting way of commercialization (defined as the ability to manage or exploit in a way as to make profit).

This is a very different form of advertising, and I think it is highly effective. By using examples of “real people”, Coke is promoting the idea that people are already enacting this change, and we just need to follow. It relates to the idea of “selling lifestyles”, as this advertisement has nothing to do with the physical act of drinking Coke, rather, about the lifestyle that surrounds the product.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s