Holly Thornton: Conspicuous Consumption, Window Shopping and Pinterest

Posted: October 21, 2013 in Uncategorized

Holly Thornton: Conspicuous Consumption, Window Shopping and Pinterest

After reading the article, “Shopping for Pleasure: Malls, Power, and Resistance” by John Fiske, I was particularly interested when he talked about the act of window shopping.  Fiske talks about the ‘power of looking’ and uses Madonna as an example of ways in which people look to others as a point of reference in order to construct their own personal ‘look’.  I would argue that today, actual window shopping is not as prominent, and instead “Pinterest” has taken its place.  Pinterest, which is an essentially an online pinning board, is a way for people, typically females, to express and construct their personal style and taste, through images and links to articles that they see online.  Pinterest is continuing to grow more and more popular, as seen in this article.

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