Emily Kaye – Diamonds are a Girl’s Best Friend

Posted: November 1, 2013 in Uncategorized

Emily Kaye - Diamonds are a Girl's Best Friend

In the 1953, Marilyn Monroe starred in the hit film “Gentlemen Prefer Blondes”. In the movie she performed the song “Diamonds are a Girl’s Best Friend” that from then on out, became a sort of anthem for materialism. The song places a significant importance on material possession over love and companionship. She takes a rather cynical attitude towards men and relationships commenting on the fact that they are fleeting and somewhat discouraging. However, when it comes to diamonds she says, a woman will never be disappointed. Twitchell argues that we should not be so quick to blame large corporations like Tiffany’s or Cartier for the negative effects of materialism. Women like Marilyn Monroe are aware of the fact that Tiffany’s marks up their product two hundred percent because of their name and the ‘little blue box’ that everyone has come to know and long for. It is the prestige and quality associated with the brand name that keeps people buying the product. It would be unfair as Twitchell points out, to assume that society is unaware of this fact. People want to be associated with things that give them pleasure and make them feel good about themselves. What Marilyn is insinuating in this song is that diamonds offer a kind of pleasure and gratification that never goes away. This is very appealing to many people and as such this song holds a great deal of relevance today. For the most part, people know that they do not have to spend money on expensive jewellery, but they do it because they have the freedom to consume as they please and for the most part people want to buy items that make them appear better than they are.

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