Hunger as Ideology

Posted: November 4, 2013 in Uncategorized

This week’s article by Susan Bordo brought up some interesting points about women in advertising. One part , when she was discussing how perceptions of weight and the female body have changed over the years reminded me of a post I once saw. Basically they are vintage ad’s for women, advertising weight gain. This of course is a completely backwards message from the ads women are shown in today. However, was it does reveal is that there has always been some sort of pressure on women to look a certain way. These vintage ads are no better or different then the ones today telling women to be skinnier. Both highlight and promote the notion that women have to look a certain way in order to be happy and fit in. Below are some examples of these ads, as well as a link to an article that discusses them a bit. 

-Charlotte Bullock 




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