Victoria Gee – Capitalism: Our Scapegoat

Posted: November 4, 2013 in Uncategorized

In “Two Cheers for Materialism,” Twitchell defends capitalism against numerous critiques including but not exclusive to Marx, Veblen and Bourdieu, all of which we previously explored. It is definitely interesting to see how Twitchell redirects the onus we put on capitalism back onto us. Ultimately he suggests, “human beings love things” (282). We consume because we want to consume. We enjoy the fact that we can create ourselves through inanimate objects (282). We live for things (282). Essentially he suggests it is within our human nature, a choice we choose to make (282). We do not mind debt as along as we get what we want (285). Maybe we use capitalism as a scapegoat for our own shortcomings. It is hard for us to admit that we cannot create an identity for ourselves independent of the external world. When Twitchell mentioned hording it made me think of the reality show “Hoarders.” In the show, we are exposed to individuals who cannot get rid of objects because they have become attached to them for a number of different reasons. It is scary how obsessive people can be when it comes to their possessions. Some people let products consume them versus the other way around. The fact that this can happen to us may not be a flaw within capitalism but a flaw within humans and the need to possess. Capitalism is just a system that lends itself to satisfy that desire.


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