Marina Spalla – Hunger as Ideology

Posted: November 6, 2013 in Uncategorized

I think what’s interesting about this topic is that the “ideal body type” has changed so much from the 1950/60s to now. In the 50s & 60s, the ideal body type for women was curvy and “skinny” was not something you wanted to be. I read a blog post where they author examined advertisements from the 50s/60s, and they titled their post “When Skinny Was A Bad Word.” I thought this was incredible how much we have shifted from this mentality, to now thinking that “curvy” is synonymous with overweight and unhealthy – ideals we do not strive towards.

I think it’s sad how today’s mentality of the ideal body type is not only incredibly skewed, but unrealistic. Not to mention, in many modern-day movies and TV shows, advertising execs. will poke fun at the fact that the models in the advertisements don’t even look like how they are presented. If we can recognize that it is not real, how is it still accepted and considered okay to think this way?


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