Nick Mendes: Weight Loss Programs Targeted to Women

Posted: November 11, 2013 in Uncategorized

Its amazing how many weight loss programs are targeted towards women and how most commercials such as Jenny Craig and Weight Watchers only use female celebrities to endorse their campaign. I could only think of one program that was targeted towards men, however it is not advertised on television in the form of a commercial and that is P90x. Other than P90x I could not come up with another weight program that is targeted at men and it seems like the idea in the main media is to convince women they have to look a certain way and to do this they need to lose weight.


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