Tiffany Skrela – Cultural Appropriation

Posted: November 11, 2013 in Uncategorized

Rapper Iggy Azalea’s song “Bounce” and singer Selene Gomez’s “Come and Get It” can be viewed in the light of cultural appropriation in the way they both utilize and capitalize on using Indian cultural traits in their music videos as if it is a fashion trend. This can be related to bell hooks’ concept of using ‘otherness’ as a marketing ploy.

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