Brad Bowen – The Search For Men in Cleaning Ads

Posted: November 12, 2013 in Uncategorized
Tags: , , ,

Following tonights class and discussion revolving around advertisements and gender, I wanted to follow up on the issue that seemingly in any cleaning commercial, a woman is always present. I looked for awhile online and searched for an ad that featured a male in a cleaning product advertisement. I only managed to find ads where it portrayed a man who only used the cleaning product because it was easy to use – and because he isn’t good at cleaning the house (portraying the idea that women are better at cleaning and can use the products more efficiently). However, I did manage to find one advertisement where a man is the main character of an advertisement and it seems like he knows what he is doing with the cleaning supplies in the ad is actually excited about cleaning as opposed to the other ads I found with men who are upset that they have to clean and don’t know how to clean. This ad is from the 1950’s and was one of the first Mr. Clean ad campaigns that was conducted. 


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