Melissa Campoli – Women Portrayed as Housewives

Posted: November 12, 2013 in Uncategorized

In class we were shown some commercials from the 50’s and 60’s depicting women as servants to their husbands but also in relation to the products they use. It reminded me of the Swiffer Wet Jet commercials where they show women doing all the house work and how having a Swiffer will help women complete their house hold chores faster so that they will have more time to relax. It seems not much has really changed when it comes to women in these types of commercials, they are still portrayed as housewives that stay home and do all the house hold chores. It is obvious these ads are not targeted for men.


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