Nick Mendes: Cadillac ad geared towards women?

Posted: November 18, 2013 in Uncategorized

In class last week we looked at a dodge charger commercial that was specifically geared towards men to which we then saw a spoof ad of the original advertisement. I remember this advertisement when it appeared back in 2007 to show off Cadillac’s brand new generation of the escalade. Most people who see a big SUV think it would be a ‘manly’ vehicle, so they should target it towards men, however what Cadillac knows is that in many cases the escalade is used by soccer moms and stay at home mothers which is why they chose to target this one towards women. It is a some what interesting ad making fun of how other car commercials think women choose one car over another due to its number of cup holders.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s