Quiz #4- Alicia McCarron

Posted: November 18, 2013 in Uncategorized

Quiz #4- Alicia McCarron

“It’s like crawling out of your warm bed in your dark room one December morning at five a.m. and plunging into a tube of ice water. It shocks the system” (Lasn 420) Culture jamming is a way for regular, ordinary people to shock the system.

When looking for an example of culture jamming for this post I came across hundreds of pictures. The photos that I found to be the most interesting were not necessarily the most comedic or satirist ones, but the ones that were actually standing up for a cause. About a year ago I remembered seeing an article online about a girl in her mid-twenties that took a stand against products being tested on animals, which led me to finding this picture. I believe that the protest itself was a form of culture jamming, and encourage everyone to check out the article. http://www.dailymail.co.uk/news/article-2134555/Lush-animal-testing-protest-Woman-subjected-experiments-horrified-shoppers.html

Culture jamming, simply put, is going against the norm and shining light on the truth behind popular advertisements by powerful companies. Cover Girl, a world renown cosmetic and beauty company, use to be known for all of the product testing they do on animals. I found a photo that hopefully would impact people’s opinions of Cover Girl.


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