Gendered Toys and Advertisements – Colleen Reid

Posted: November 24, 2013 in Uncategorized

Gendered Toys and Advertisements – Colleen Reid

After discussing this idea of hyper-gender roles in class, specifically in relationship to children’s toys and these advertisements geared towards children, I found this interesting video (http://www.youtube.com/watch?v=rZn_lJoN6PI) which discusses these issues and offers examples of these ads.  The clip discusses the values which exemplified in advertising for boys vs. advertising for girls (e.g. competition, control and power vs. homemaking, popularity, beauty and image), illustrating the challenges it poses to a child’s development.

However, I also wanted to look at whether or not I could find many examples of gender-neutral ads for children and I came across this Swedish Christmas catalogue for Toys R US (http://www.telegraph.co.uk/news/worldnews/europe/sweden/9703127/Swedish-toy-catalogue-goes-gender-neutral.html) which flips these gender stereotypes on its head.  The ads in the catalogue show boys playing with what would usually be considered “feminine” toys, such as dolls, dolls houses and kitchen sets while girls are also seen playing with what would usually be considered “masculine” toys, such as pretend guns, cars and model planes

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s