Meagan Smith- Lego and Gender

Posted: November 25, 2013 in Uncategorized

In relation to the discussion of gendered toys from last class, I came across this video. It’s called Lego and Gender, and is the first part to a two part series of discussion about how Lego ( originally characterized as a ‘boy’ toy) has expanded into the female demographic as well. The speaker discusses the Lego Friends toy and how it has completely segregated the two genders for the toys.

I definitely recommend you give it a watch!

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