The ‘Gendered Toy’ Dilemma Truth – Brad Bowen

Posted: November 25, 2013 in Uncategorized
Tags: , , ,

From last class, and the general discussion already started on the discussion board, I want to discuss the gendered toy advertisements and norms that are prevalent in todays society. Girls are told that playing with dolls and princesses is ‘right’ and that boys are ‘correct’ to play with super heroes and action figures. However these norms may be ubiquitous in society day, but it doesn’t necessarily mean it is the truth. In fact, many girls rather play with a super hero action figure, yet advertising culture suggests that it is wrong for them to do so.

This video is a great example of the truth behind the previously mentioned advertising tactics, and particularly unique because it is a young girl who finds the truth and explains the problem with these advertisements.


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