Final Post – Brad Bowen

Posted: December 7, 2013 in Uncategorized

We learned a tremendous amount of the consumer world throughout the semester. In turn, one aspect I thought was very interesting was that of the ‘coolhunt’. Malcolm Gladwell asserts that there are actually professionals who deem what is ‘in’ or ‘cool’ as the new trend or style amongst societal members. In the season of Christmas, I thought it would be neat to share a site that brings both coolhunting and Christmas together. This website called displays products and items that are supposedly ‘cool’ or ‘stylish’ in society. This webpage has a gift guide section, which urges users to purchase these stylistic products as Christmas gift. It is pretty fascinating that there are websites out there that tell us what we should want for Christmas and what we should ask for (If we want the gifts that are ‘in’ this Christmas). Here is the website, check it out!  


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