Final Post – Michael Kates

Posted: December 7, 2013 in Uncategorized

Throughout the course we studied a lot of great techniques and theories about the advertising industry. My particular favourite was one that we studied closer to the end of the term which was culture jamming. Especially with the rise of social media and the internet, we have and will be seeing a continued increase in organic culture jamming movements like Occupy Wall Street. Through our democratic political systems especially here in Canada and the United States, people are allowed to express their own opinion and dissent from the media and majority. By using services like Facebook and Twitter which can connect you to likeminded people in seconds it will allow a rapid transformation from a single linear often controlled media point of view to one where we can learn about a topic or story from all sides  


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