Allie Sanchez- advertising appeal

Posted: January 23, 2014 in Uncategorized

In the chapter “Advertising in the Age of accelerated Meaning”  by Goldman and Papson, it was interesting to read how we as consumers actually decode ads and how we view them. When we view ads, we are always deconstructing them and trying to figure out the bare meaning of them and what messages they are trying to convey. Touching back to the first class, we are constantly relating these ads to lifestyles. When we watch these ads, we no longer just see a product for what it is, but we see it as part of a certain lifestyle. We consumer certain products because we want to reflect and mimic what that ads make them out to be.

A good example of deconstructing ads for meanings would be a commercial for some type of athletic wear. When we see Nike commercials or underarmour commercials, we as consumers tend to see the certain life style that comes with owning these goods. We purchase them so we can send out a message to people, and often brag or show off what we have.


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