Danielle Wong – Avocados are a SCAM?!

Posted: January 23, 2014 in Uncategorized
Tags: , , , ,

slabire-rapida-avocado

Within the last two years or so, there has been a huge spike and demand for recipes, meals, and lifestyle trends that consist of including avocados. While they are common staples for sushi and guacamole dips, they’ve recently become a full-blown trend. You see them in sandwiches. You see them in salads. You see them in shakes. Within a few months, recipes like avocado soup, avocado frosting, avocado face-masks, and avocado muffins have invaded the Facebook newsfeed!

Don’t get me wrong, I have always liked avocados -even before the epidemic.

Sure, avocados have great health benefits. For instance, biotin is great for promoting hair growth and the fatty acids are great benefits to the skin. However, there aren’t any super powers that lie beneath the green, bumpy, skin.

So…why the hype? I think it has to do with Food Marketing. The media, digital or print, culture has been an assistive tool for advertisers to associate needs and desires to goods and services. Our society is submerged in a culture of commodification, consumption, consumerism, and commercialism. You can almost categorize this ‘avocado-pandemic’ to Marx’s notion of the obsessive desired to commodify goods. However, avocados are not the only foods that are affected by food advertising. The fandom list continues:

– Salted Caramel
– Pumpkin Spice
– Kale
– Sriracha Sauce

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Comments
  1. cs341blog says:

    I agree with this post so much. Food marketing has grown to be so increasingly influential on our decisions of what and how to buy. Another big trend that I think is due to food marketing is the gluten-free extravaganza that has been occurring recently. Grocery stores are quick to stock up on gluten-free options. Even in my Facebook newsfeed I am constantly bombarded with friends’ posts of recipes they’ve found on Pinterest, and other websites and more than half of them have been gluten-free. Where this trend used to be reserved specifically for people with celiac disease, diabetes, or other health-related issues, it seems to me to have spread to almost everyone. The idea that gluten is unhealthy is something that I believe is exaggerated largely due to food marketing.

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