Tomas Larouche – Hauling

Posted: January 23, 2014 in Uncategorized

Last class we learned about a new trend called hauling, this was the first time I had heard of this and was quite interested by it. Personally I wouldn’t watch the videos of these girls showing off there new products but the whole concept was interesting. I will admit I have watched some unboxing videos of new technology like the xbox one and first time video game play throughs. I feel like this relates similarily to the hauling videos just with different products. This idea of hauling emphasizes the concept of commodity fetishism that we discussed in class and from the readings. These videos and the girls in them have an unnatural trophy like obsession with all the products they’ve purchased. Each product is very special to them and is put on a pedestal above other ones. These videos provide free advertising for all these companies and appeal to girls of this age group. This increases consumption and connects with the idea of consumerism, videos such as these make us feel the need to constantly purchase and consume new products, the girls in these videos are defining themselves by what products they own.


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