Jordan Buchbinder- Culture Industry/ Inspiration of Advertising

Posted: January 31, 2014 in Uncategorized

In essence of what I got out of Adorno and Horkheimer’s reading is that there is an over saturation of culture, and it lost its significance and touch. That culture use to be art, and now it is everywhere and nothing special to it. In order to keep up with the consumer demands, and to satisfy the masses, there are steps being skipped in order to mass produce, and due to that everything is losing its cultural significance. I see their point and agree to it to some extent, but disagree in that there is still beauty and the awww factor left in culture. After all beauty is in the eye of the beholder.

Watching the video in class today, definitely made me want to work in an advertisement agency even more. It was interesting and intriguing to find out how those big ads were made, and what social and cultural impact it had on culture and society. I am a big fan of advertisements, I view them as mini movies almost. There is so much if that goes into a single ad, from art work, and scripts, and actors, it is entertaining to watch. Take the Superbowl ads for example, where big companies put forth big budgets to get a crazy ad that will hopefully captivate an audience. Like the Apple 1984 ad, reference to the real book 1984, which is one of my favourite books and ads. The simple line “Lets not let 1984, be like 1984”, in agreement with one of the advertisers in the film, even if an ad has nothing to do with a product, it is the knowledge that you are apart of a social group, that understands the joke or reference, it is the sense of belonging. There are a lot of people out there that view ads as bad, and the fact that they are everywhere, but a lot of people do not look at the positive stand points of them. Advertisements can be used to campaign a positive message, they can promote and inform inspiring things for people.

For example this Ad is not only a work of art, but has a strong message behind, and promotes positive activism.


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