Kimberly H- Signified Squared

Posted: January 31, 2014 in Uncategorized

The idea behind signified squared is something that I was not aware of prior to it being brought up in class. Although the terms sign, signified, and signifier are concepts I have become familiar with, I never knew where the values of a brand or company fit in within that model. In contemporary society, we associate many brands based on what they represent. Whether they represent a lifestyle choice or not, it is what we come to know them as. For example, Nike is known as creating products that represent an active lifestyle, with their running shoes and active-wear that help support this notion. Another brand such as The North Face is a company that I would associate with outdoor wear and products; therefore, having a wilderness, outdoorsy aspect connecting to its brand.  All these additional meanings and values that we connect with a brand and its product is something that as consumers have become conscious of. I attached some photos here that represent the meanings I have given to the brand.

Image

The North Face: wilderness, outdoors, adventurous

Image

Nike: active, athletic, determined and motivated lifestyle

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s