Michael Porfirio – Valentine’s Day

Posted: February 7, 2014 in Uncategorized

Both the readings as well as the previous posts done by classmates made me think more about how Valentine’s Day relates to our work. Valentine’s day is very relevant in North American culture, and no one quite understand why we celebrate the holiday. We simply know that it’s a day to praise the love we have in our lives. Aside from that, we buy chocolates, flowers, and pink decorations. I’m yet to look deep into the the origins of Valentine’s Day, but I know it’s a popular belief to see it as a commercialized holiday in order to stimulate consumption. 
I saw this online recently and thought it would be good to share with the class:

Theodor Adorno: The Culture Industry: Enlightenment as Mass Deception(1944) [with Max Horkheimer]

“The Culture Industry has exploited every expression and has mass-produced all thoughts into commodities. Let it be known that my love for you will never be a commodity. I love you.”


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