Keltie Johnson – Brutally Honest Slogans

Posted: February 12, 2014 in Uncategorized

This is just something I came across that I thought was pretty funny. This website has taken popular products and re-vamped their slogans to be a bit more realistic as to what they do. This goes along with one of our first lessons regarding why people buy certain products and what image they are trying to create for themselves.

One that stood out to me was the Apple logo. The slogan underneath is “$2000 Facebook Machines”. This goes along with the idea that the Apple brand often implies wealth and education, perhaps more than other brands. However, the reality is that you will spend most of your time on social media anyways, not contributing in any way to your education.

Another interesting slogan is the one used alongside Target’s logo. This one reads, “walmart for the middle class”. The idea is that if you shop at Target, you must be classier and perhaps wealthier than people who shop at Walmart.

As I was scrolling through the list, I found myself laughing at how true these slogans were. However, these funny made-up slogans do rely on the image that the brands already have and the image that thy are trying to portray.

Anyways, here’s the link.

  1. cs341blog says:

    I really like this Huffington Post! They are all really funny and truthful. I also agree with you comment on Apple. We are feed into this idea that buy purchasing an MacBook we will be part if this upper class culture although at the end if the day end up only using it for Social Media and maybe word to type our essays. Apple has learn how to get people to buy their product for the meaning of it less then for its actually enhanced uses.

  2. Megan Reyes says:

    These advertisements are hilarious because they are all true. The second part to each ad makes perfect sense and it just shows how our society thinks. Behind all these popular ads is the underlying message each company is trying to hide. Society is so easily manipulated by the latest trends that most of us do not stop to think what we are even buying. Using the apple ad “$2000 Facebook machines” it does not occur to us that the money we spent or the money our parents spent buying this machine just goes to hours and hours of social media instead of what the actual intention (school or work) of buying the Apple laptop in the first place.

  3. Tomas Larouche says:

    I really enjoyed this article, it added some humor to these brands which everyone takes so seriously. And I agree with Keltie they do a good job at exposing the real reason we buy these products or go to these places. These companies try to convince us that we are getting the product for the higher quality ie apple or because the food tastes good but really we go cause its so cheap, mcdonalds. A good article with an idea I haven’t really seen before.

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