Anastasia Edwards – Cultural Capital Changing Marketing Strategies

Posted: February 14, 2014 in Uncategorized

I found this article which related to the readings and lecture discussions and found it interesting that the modern face of advertising and marketing is still being changed by these concepts such as Cultural Capital. 

http://www.forbes.com/sites/onmarketing/2012/10/18/harnessing-cultural-capital-the-real-consumer-value-of-a-brand/

 

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