Oscar Advertising- Jocelyn Bovay

Posted: March 2, 2014 in Uncategorized

With the Oscars being held tonight, it seems fitting to look at just how much companies are spending to get their 30 second commercials in for the night. This year companies are spending upwards of 1.8 million for 30 seconds of airtime, compared to 4 million for a Superbowl ad of the same amount of time. However, the price for the Oscar spot has increased by 10% whereas Superbowl ads only 5% from last year. This is crazy to think about when you think of the amount of people who watch the Oscars compared to the Superbowl. Another interesting aspect of advertising of the Oscars are the ads that ABC created to promote the actual televised event. It has the host Ellen Degeneres in a tux dancing around and basically a flashmob of people joining in behind her in tuxedos as well, singing along to the song being played which for a large part    he video just says “Here we go”. Then at the end of it it has the Oscar logo and “Here we go” beneath it. The video basically has nothing to do with the Oscars, and if you weren’t bombarded with talk of the Oscars on social media, you probably wouldn’t have a great idea what the video was about until the end. However we are so constantly bombarded with these events on social media that even if we aren’t paying close attention we still know about it which is why this simple advertisement works. 

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