Kendra Lytle- Degeneres’ Selfie at the Oscars was a potential product placement!

Posted: March 4, 2014 in Uncategorized

After Ellens selfie at the Oscars, which has currently over 3 million retweets, causing Twitter to shut down, people have been saying that it was also a product placement act for Samsung. It’s interesting to think now that advertising is so embedded in our culture, that every action with a logo is a form of advertising rather than what the actual experience entailed (a selfie in this case). There are logos literally everywhere, so yes there is always advertisement, but sometimes maybe there isn’t an intention to advertise, the logo just happens to be there! Interesting story to say the least. 

http://venturebeat.com/2014/03/02/ellens-oscar-selfie-now-the-most-retweeted-post-ever-a-huge-win-for-samsung/

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