Fashion and Hunger- Lexie Stevens

Posted: March 7, 2014 in Uncategorized

Today in class we talked about fashion and hunger. Fashion is directly related to hunger. Many of the high fashion pieces are designed for women who are very thin and tall, and to be realistic many women are not that shape. With these messages sent out in the media and advertisements that to be considered beautiful you must have this certain shape and wear these particular fashion pieces. I don’t think that is correct because think of all of these women who do not fit in the category what, are they considered to be “ugly”?

Take Jenifer Lawrence for example. She is a Hollywood celebrity, and she is constantly criticized about her weight because in the industry she is in she is considered obese. That is not right maybe she is a size 4. That is still a small size. What is nice and refreshing to see is the way she handle the criticism. She has no problem telling anyone that she enjoys eating, and thinks she is healthy. She does not want to portray an unhealthy body image to her fans.

I think that we need to see more fashion and advertisements out in the media with the mindset that Jenifer Lawrence has.

I have found a couple quotes that Jenifer Lawrence has said regarding her weight. 

 

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Comments
  1. cs341blog says:

    I agree with Lexie here when she says that media, specifically advertisers, can depict an unrealistic body image for women. The ideal women in advertisements are very skinny, tall and depending on the model, is unhealthy. In Hunger as Ideology, Susan Bordo states that “advertisers suggest that we are not in control of our lives, and by extension, our eating habits” (104). When advertising regarding food is catered to women, there are certain subliminal messages that are attached to the advertisements. An example that Bordo used are terms like “sugar-free” and “diet,” and they are used to attract women to eating their products because it will help them achieve the ideal body image in media.

    Bordo used a comparison between male and females in advertising, because they claim that they have entirely different eating habits. Males are constantly hungry and have hearty appetites, according to advertisers, but it’s “natural” and even loveable for them to eat in this way. Eating for men is commonplace and not necessarily an experience, just a routine. For women, advertisers describe their eating habits in the opposite way, as “emotional heights, intensity, love, and thrills: it is women who habitually seek such experiences from food and who are most likely overwhelmed by their relationship to food, find it dangerous and frightening” (Bordo, 107). Eating is associated with deep emotional meaning for women, as if they should enjoy their meals and the experience of eating it because they should control it.

    In the off chance that women are depicted in the media “positively” with food, it is in a sexually explicit manner. For example, in this link (http://www.marketlikeachick.com/burger-king-loses-marketing-machismo-focuses-on-women/), we can see that women are eating the burger, but in a sexually suggestive manner that would likely appeal to males primarily. Food is constructed as a sexual object of desire and eating is an erotic experience.

    Overall, advertising still contains a gendered disposition because advertisers aim to control the way that women look at themselves. When they provide women with a ideal body image, they expect women to lust after it and become controlled by the media’s tactics. Food products is an effective way to do this because it helps them achieve the image that they put forth for women.

    Katelyn Roetcisoender

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