Materialism – Jordan Christensen

Posted: March 7, 2014 in Uncategorized

I agree with Twitchell’s article, Two Cheers for Materialism, in that America is a materialist society. In this article, he mentions how commercialism is partly to blame for this because of its ability to turn everything into a commodity. Commercialism gives meanings to products, and people within society identify themselves with these meanings. In my marketing class this semester, I see how commercialism is still very relevant. When discussing marketing plans, it is made clear that in order to sell products, you need to satisfy a need. In some cases, people did not even know they had this ‘need’ until there was a product to fill it.

But commercialism is only partly to blame. America has become such a materialistic society because of people’s loves for consumer items. Today, people identify themselves with these items and will work majority of their lives in order to afford them. Our obsession with consumer items also influences people from the developing world to want to come here. American society has portrayed that being able to buy whatever you want, whenever you want is the true key to happiness.

Advertisements
Comments
  1. cs341blog says:

    Matt Douglas

    I think it is interesting that consumerism has the ability to turn everything into a commodity. I agree with you point that commercialism is only partly to blame for the reason why America has become such a materialistic society.

    I think that the American dream is a flawed proposition. We are not considering how we are essentially wasting all the worlds resources and the general quality of life of those in the developing county. If we were to stop and think about our actions we may understand why we should be a little more hesitant when we go make certain purchases.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s