Jordan Buchbinder- Sexism in Advertising

Posted: March 14, 2014 in Uncategorized

Just came across this Mercedes Benz advertisement, and thought it was a good example in relation to the “Killing Them Softly 4” video,

to show how humour is one of the excuses to blend sexism in, and make it seem like it is okay to do even though it is offensive and derogatory.

As well the women in the advertisement is blonde, so it is also reinforcing the stereotype that blondes are dumb. Humour and sexism seem to go hand in hand with advertisements, one pokes fun at women the other objectifies them.

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Comments
  1. cs341blog says:

    Lexie Stevens
    We have had sexism in advertising for many years now. below is a link to a video of the top ten sexist commercial in the 50’s and 60’s. we would think that we would try to change this in advertisement today but we haven’t. You would think with all the progress we have made with womens rights we would begin to see a change but we are still constantly seeing stereotypes and sexism in the advertisements. I wonder why this is?

  2. cs341blog says:

    Elaina Christaki

    Sexism portrayed in this way definitely has implications in society. As mentioned in “Killing Us Softly 4”, the effects of ads are cumulative and stay with us subconsciously. Therefore, sexism continues to be a large issue when it exists within advertising. Even though it is being used in a joking manner, the existence of sexism in ads help to perpetuate sexist thinking and behaviors.

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