Quiz 4 – Culturejamming Example (blog quiz)

Posted: March 15, 2014 in Uncategorized

For this quiz, find and post an example of Culture Jamming and relate it to the Lasn reading before next class. Please attach your posts as comments to this post, and make sure to include your name.

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  1. cs341blog says:

    In the Lasn reading, it discussed how the culture jamming movement has been around for awhile, but many people are not aware of what it stands for and its motives. Culture jamming is a “host of social agitators whose chief aim was to challenge the prevailing ethic in a way that was so primal and heartfelt it could only be true” (Lasn 416). They have fairly radical notions that can shock people, but they make deep sense. The type of culture jamming I found was a movement called “brandalism.” In this article, ( http://sobadsogood.com/2012/07/23/22-brilliant-examples-of-culture-jamming/ ) there are 22 examples of advertising that go against the regular norms put forth by advertisers. There were 25 artists that collaborated together to create the brandalism movement. The movement was very strong and many people agreed that is was more visually pleasing to see these types of advertising than an ad for car insurance. In the Lasn reading, the concept of the American Dream was addressed. Lasn felt that the American Dream should be discarded and instead be lived spontaneously, full of life and authentically. Brandalism relates to this idea because the advertising depicts this type of new American Dream. Overall, culture jamming opposes the idea of the American Dream, in order to express freedom, and by any means of achieving it.

    Katelyn Roetcisoender

    • cs341blog says:

      Jordan Christensen

      Culture jamming is the use of many tools, such as mass media, to challenge and disrupt advertising and consumerism. Culture jams use many tactics such as demarketing to spread their message. This is essentially a form of advertising that works to make brand name products ‘uncool,’ (Lasn, 423). Instead of creating ads that promote products, it challenges consumerism and brings to attention the flaws in our society.
      I found an example of culture jamming on a billboard ad that I posted below. This ad displays a coffin that has a barcode along the side of it. This ad represents how we sell our souls to consumerism and how our addictions to material items keep us from truly living our lives. This relates to Lasns article, Culture Jamming, because he discusses how people are not truly living their lives. People are constantly chasing the ‘American dream,’ which entails working long hours and making lots of money so that you can buy nice things, (Lasn, 422). This ad appears to say that if people do not begin to question and challenge the beliefs that are sold to us through advertisements, that we will not truly live a ‘real’ life. This ad makes consumerism and material items uncool in general by associating it with not living. Lasn mentions in his article that demarketing ‘reclaims real,’ and this ad does this by showing the reality behind ads and materialism, (Lasn, 423).

    • cs341blog says:

      Jocelyn Bovay- Quiz 4

      My example of culture jamming I found is the Nike “swoosh” which typically has the slogan “just do it” beneath it or somewhere on the ad. In this image however, inside the swoosh it has images of children of different ethnicities making clothing, shoes etc. and beneath it the slogan reads “just make it”. Culture jammers Lasn proposes feel that our society has gone very wrong and they cannot physically participate in it anymore because of the impact it is having on our children. We get hooked on these companies from an earlier age, the second we get distanced from our mother’s breast as Lasn puts it. He argues that because once we are on baby foods/supplements that have high levels of sugars, salts and chemicals, it makes us unknowingly hooked consumers of fast food companies. The example of culture jamming I found shows children that work in Nike factories that make everything that we enjoy as a society and that many parents still buy for their children, which is slightly ironic in that they aren’t okay with the impact media and society have on their children but they support a company that forces children to make their clothing. Lasn states, “Thus our most intimate gestures have become stereotypes, and our lives cliched.” p.418. This I think relates to the Nike ad especially because we are trying so hard to protect our own children from things we deem not right but then this example of culture jamming shows us what we are actually supporting without knowing it.

  2. cs341blog says:

    Tyler Stothers

    After reading Kalle Lasn’s essay titled “Culture Jamming” I immediately thought of the work done by Trey Parker and Matt Stone. Both of these men have made a living at producing movies, television shows, plays and songs that criticize and poke fun at common social and political practices or norms. They are both tremendous advocates for freedom, liberty and expression individual thoughts and creativity, especially those that call into question or go against cultural norms. They have made a living at recognizing uncontested beliefs and authority figures, and publicly exposing them using comedic satire.

    The movie Baseketball (1998) ridicules the commercialization of sports in North America and the glorified athlete. The movie is rated-R and has several “off-colour” scenes, however that only adds to their goal in exposing the issues evident within society and sports.

    The clip here is the opening scene of the movie where, Parker and Stone lay out many of the issues they will make fun of in the movie, especially those that arise when consumption becomes the main focus and goal of life.

  3. cs341blog says:

    Leanne Curlew – Culture Jamming

    The graffiti artists and activists, Banksy, is well known for his influential graffiti art. He wears a mask and remains anonymous. His work is done spontaneously, like Lasn discusses is a part of culture jamming. It has been said that he “bombs” walls with his work. Not only is the art important that he paints but the location is significant as well. He wants his work to be seen. His work is found all around the world and his art tells different stories regarding social, political, or economic controversy. It goes against the mainstream views and gives people a different view to think about. The example of Banksy’s work I am showing here is graffiti on a wall that is of a business man with a sign around him saying, “0% interest in people”. This is sending the message that people who work for large corporations are only interested in money and are not thinking about what is best for people. Banksy works to get to people’s emotions and stir things up.

    (Note: these pictures would not upload for me so I attached links to pages with them instead)

    http://artlistpro.com/post/7498352652/banksy-business-as-usual-via-madriche

    Another work of graffiti art by Banksy is of his “No Future Girl Balloon”. This painting is representing how the next generation will have trouble getting by if the current generation keeps up at the current rate of constantly being consumed by commodities and not taking the time to stop, ask questions, and reject the mainstream messages that companies try to force on people. The fact that this is an innocent child who has been left with no hope and for no reason of her own will, play on the emotions of people who walk by this work of art.

    http://www.stencilrevolution.com/banksy-art-prints/no-future-girl-balloon/

    Overall, these images are not the conventional billboards that are of a real ad that is turned into a spoof to get people thinking. Rather, this is graffiti art that is seen as controversy that really makes people think about the meaning and story behind the message. The fact that Banksy is expressing his message in this way can be viewed as rebellious because he is stepping outside the comfort zone of people reading messages on traditional billboards. This is a way of criticizing consumerism that is evident within mass media due to corporations and the way society has become so consumed with profit making and growing companies rather than with the effects it will have on people and the future generation. As Lasn says, Banksy is demonstrating a way of not cooperating with consumer culture demands. Banksy’s work has a shock value, as Lasn discusses, and is part of the movement of culture jamming.

  4. cs341blog says:

    Christopher Grosso

    A very well known example of culture jamming is the creation of a character named Joe Chemo, based off of the spokesperson Joe Camel for Camel cigarettes. Joe Camel was portrayed as someone who was cool, and manly. What made him so manly? His Camel cigarettes of course!

    Joe Camel Ad: http://www.artofsmoking.com/images/motorcycle.jpg

    In response to this cigarette company putting out this message that if you smoke our cigarettes you will be cool, Adbusters created this spoof ad with Joe Chemo. Joe Chemo is someone who has cancer from smoking cigarettes and wishes he never did it to begin with. This puts out the message that in the end, smoking isn’t cool, it just makes you sick.

    Joe Chemo: https://www.adbusters.org/sites/default/files/styles/large/public/images/adbusters_JoeChemo_bed.jpg?itok=6Ocy_o2a

    https://www.adbusters.org/sites/default/files/styles/large/public/images/adbusters_JoeChemo_hall.jpg?itok=VNXd7wga

    This form of culture jamming can be explained by Lasn as the un-cooling of smoking cigarettes. It takes away the image of smoking being cool and gives us a new image depicting the side effects linked to long term smoking of Camel cigarettes. Therefore, changing the way people view smoking, instead of thinking it is cool, they think it will make them sick.

  5. cs341blog says:

    Kimberly Hernandez

    Lasn mentions how “our media saturated postmodern world, where all communciatin flows in one direction […] produces a population of lumpen spectators […] thrilled to watch whatever it is they’re given to watch” (418). He focuses on the way that the ‘spectacle’ is used as a tool to keep people from looking at ads in a passive manner. The ads and the images within them distract us from seeing the reality of the processes of consumerism. Lasn believes that consumerism is not right and that culture jamming emerges as a result of it.

    An example of cultural jamming that I found was one directed at McDonald’s. The picture features the McDonald’s ‘M’ upside down with the phrases “Weight” and “I’m gainin’ it.” It contrasts the typical slogan of McDonald’s of “I’m lovin’ it” and turns it into an image that is promoting the unhealthy factors of eating at McDonald’s that can cause many to gain weight. It allows for consumers to be more aware of their decisions to eat at fast food places and to be conscious of the messages that advertisements sell to them.

    https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcQznIKY-JjCemGKn_G2NKbEhtjn9ijSGX_n4Vxu5U7priWyWl0B

  6. cs341blog says:

    Jordan Buchbinder

    The root of “Culture Jamming is just a metaphor for stopping the spectacle long enough to adjust
    your set” (420). Lasn’s reading defines “Culture Jamming” as seeing the root of things like consumerism and advertisements, what they are about and resisting them and going your own way. “The power of the spectacle lies in the fact that it is actually a form of mental slavery that we are free to resist, only it never occurs to us to do so” (418). I think in today’s society with everything being hyper mediated, moving at faster rates and not only surrounding us but interacting with us, it is always at the back of our minds so we don’t forget. The funny thing is we know the purpose of it, yet we still give into it.

    This example of Wayne’s World where they poke fun at sponsors, ads, and product placement how most people sell out their ideals, goals, and morals for money. The fact that corporations are constantly paying for ads to be in our face, and product placement/ integration how it is so over done. The fact that almost every label or brand logo happens to be captured on screen is not out of sheer coincidence, it is all intentional. I mean what are the odds that they happen to be eating a perfectly pulled apart slice of pepperoni pizza and the pizza hut box staring front in centre in the camera. This is an example of “Demarketing, restoring a little sanity, we enjoyed back then. It’s about uncoiling our consumer culture, reclaiming the real, recovering some of what has been lost since consumerism became the First World’s new religion” (423).

  7. cs341blog says:

    After reading, Kalle Lasn’s chapter, Culture Jamming it is clear to me what that idea means. It has an element of surprise. Lasn says, that it shocks the system and sometimes shock is what a system needs. I agree with this especially if the system needs to change which society does. Although the idea of culture jamming is not a new concept many people do not know what it is. As Lasn mentions in the chapter, junk food is heavily advertised. Whether you are watching television or walking down the street advertisements about junk food are everywhere. Today there are food jammers that try to contaminate junk food to the public. An example I found is this McDonald’s advertisement on a billboard that someone had adjusted to change the public’s view on it Usually when people see an advertisement for McDonald’s it makes them want to go buy it. But with this advertisement people might reevaluate what they are looking at and not buy it. Which is the ultimate goal.

    Courtney Bruce

  8. cs341blog says:

    Megan Sampson

    After reading Kalle Lasn’s article, “Culture Jamming,” the first example that came to mind was Pussy Riot. Pussy Riot is a Russian feminist punk rock group comprised of 11 women based in Moscow. Their performances take a form known as guerrilla performances, that take place at unknown times in public locations. Their lyrics discuss themes such as feminism, LGBT rights, opposition to the policies of Vladimir Putin, and the links between Putin and the Russian Orthodox Church.

    Culture jamming involves anti-consumerist ideas and social movements that aim to defy the established order of society and mainstream cultural institutions in order to achieve progressive change (Lans, 415). I feel that Pussy Riot embodies the idea of culture jamming as their musical performances, and music production and distribution style evade the traditional ways of music and entertainment production, which consists of pre-packaged experiences and media created events (Lans, 416). The choice of their band name itself also demonstrates their rejection of the idea of the “brand” and traditional consumerism. Pussy Riot is also a group of social agitators whose music challenges prevailing ethics and norms of society, therefore classifying them as culture jammers (Lans, 413). Pussy Riot’s performances disrupt the thought processes of society by adjusting the flow of the spectacle through spontaneous acts (Lans, 420).

    The band’s most notable example of culture jamming Pussy occurred in 2012 when they performed their song “Punk Prayer” at Russia’s Cathedral of Christ the Saviour (See video below).

  9. Tomas Larouche says:

    After reading Lasn’s article “Culture Jamming” it reminded me of the simpsons episodes with Duff beer and the Duffman. He is the mascot of Duff beer, which pokes fun at budweisers bud man. He is presented as an athletic, suave, smooth talking man. In most scenes he has his signature phrase “Oh yeah!” followed by a pelvic thrust. Simpsons use him to make fun of the typical goodlooking man who would get all the ladies. Duff has been called, ” the beer of danish kings” which once again makes fun of Budweiser with its “king of beers” slogan. Other advertisements with Duff which show the ridiculousness of beer ads, are one where presidents stop debating to endorse Duff beer, and feminists protesting have Duff beer poured on them transforming them into bikini partying girls.

    Lasn talks about culture jamming as a needed “shock to the system, its what our self-absorbed consumer culture needs” (Lasn 416), “a metaphor for stopping the flow of spectacle long enough to adjust your set” (Lasn 416). As consumers we need to stop having a passive approach to all the advertisements presented to us. This example of the simpsons may not be a perfect example of this but it provides a different take on the advertisements we see every day, and how a different perspective opens us to what they are really showing us. I couldnt find the actual clips from the episodes so I linked a page about Duffman and Duff beer.
    http://simpsons.wikia.com/wiki/Duff_Beer
    http://www.complexmag.ca/pop-culture/2013/05/most-underrated-simpsons-characters/duffman

    Tomas Larouche

  10. cs341blog says:

    Jennifer Nugent – Dumb Starbucks – Quiz #4

    Lasn described culture jamming as “a willingness to take big risks, and a commitment to the pursuit of small, spontaneous movements of truth. Opportunities to act boldly (which often means not the way you would normally, reflexively act) present themselves every day and maybe even every hour” (Lasn, 414). This made me think of a recent media event called “Dumb Starbucks” that debuted at the beginning of February. The concept is supposed to be an artistic parody of Starbucks by mimicking the logo, colour schemes, décor and drink list, oh and adding ‘dumb’ before every thing. I think this is a perfect example of a culture jam because it’s basically making fun of all that is Starbucks. Adding ‘dumb’ in front of every drink such as the ‘Dumb Latte’ and the ‘Dumb Café Americano’ is just their way of saying how dumb the quality and price of their products are.

  11. cs341blog says:

    Matt Douglas- Culture Jamming

    Culture jamming is a lot like plunging a clogged toilet with more poop. As stupid as that concept may sound (I would say it is an apt analogy) the process of culture jamming involves canceling out a proliferation of culture with other forms of cultural subversion.

    An example of culture jamming I like the most would be The Simpsons. The Simpsons is an artifact of popular culture which denounces popular culture itself. Whether it is itchy or scratchy, or watching Homer sitting on the couch drinking beer, The Simpsons forces viewers to criticize television and then themselves.

    One may ask: why are they showing itchy decapitating scratchy in a children’s show – only to realize that you are a grown person watching a cartoon about someone watching a cartoon. Another time, you may find yourself laughing at Homer for sitting around all day drinking beer and watching television– only to find that you yourself have been sitting around watching tv and drinking beer all day.

  12. cs341blog says:

    MARISSA JOHNSTON

    Culture jamming can be referred to as a strategy used by groups of people who are against consumerism and want to disrupt media culture and corporate advertising. As defined in Lasn’s reading its “chief aim was to challenge the prevailing ethic in a way that was so primal and heartfelt it could only be true” (414).Common strategies of disrupting the established order include re-figuring logos, fashion statements, and product images as a means to challenge the idea of the “freedoms” of consumption.An example of culture jamming can include the corruption of a regular billboard advertisement. An example that I found that represents culture jamming is this billboard advertisement:

    The slogan on the advertisement says “she is a thing”.
    This represents how the women is usually portrayed as an object in advertising, taking the focus away from the product.

  13. cs341blog says:

    Dana Capland

    In “Culture Jamming”, Kale Lasn focuses on the concept of culture jamming as an anti-consumerist method that uses parody and spoof to criticize the mass media. An example of culture jamming today is Joe Camel. Joe Camel was the advertising mascot for Camel Cigarettes for a number of years and became the recognizable face of the brand. In a 1996 issue of Adbusters, which Lasn happens to be the co-founder of, Joe Camel, the icon of Joe Camel cigarettes was featured suffering from chemotherapy. In relation to culture jamming, Joe the Camel is being satirized as now dying from the cigarettes that he promotes. The character of Joe Chemo was developed as anti smoking character after the developers father died at an early age from smoking. Joe Chemo presents a more honest vision of smoking and the effects that come from it, as Joe Chemo is a realistic representation of what can happen to a smoker. As explained by Lasn, the “un-cooling effect” takes away from the image of something being cool. Through showing the cool icon as sick from the product he is promoting,it allows the viewers to visualize and consider the underlying issues associated with smoking.

    Here is the spoof ad:

    https://www.adbusters.org/content/joe-chemo-bed

  14. cs341blog says:

    Jessica Abdilla- Quiz # 4

    According to Lasn, culture jamming is an act that allows people to push past the superficial spectacles of daily life and find purpose; living in a consumer society, people are consistently bombarded by an excess of advertisements and avoid taking risks that make their lives truly worthwhile. Dissatisfied in a mediated world that lacks immediacy, culture-jammers deliberately aim to expose the flaws of corporate consumption and mass society. For instance, an anonymous individual altered a advertisement for Target to show their logo pierced with an arrow and have their slogan read: ‘you are the Target’.

    In this specific case, the culture-jammer employed a technique known as détournement to turn the original advertisement on its head. Translating directly to ‘turning around’, détournement involves re-purposing of images, texts and environments as a way to subvert their original meaning. Waking up the senses like taking a cold shower, culture-jamming as a whole publicly transforms consumer ads to expose deeper political and economic turmoil occurring within society. Promoting revolutionary practices, the individual who refurbished this Target display used it as a platform to make a statement about marketing tactics, individuality and corporate intent. Communicating through an advertisement turned against itself, this culture-jammer successfully provoked thought and discussion in onlooking individuals and established a desired set of immediacy. A creative and controversial communication method, culture-jamming breaks the lack-lustre cycles of daily life and further allows those moved by it to attain enlightenment.

    Target Market

  15. cs341blog says:

    Anastasia Edwards – Quiz #4

    Lasn argued that culture jamming is, at root, just a metaphor for stopping the flow of spectacle long enough to adjust your set. Stopping the flow reels on an element of surprise. Also that the culture jammer wants to do anything to escape the consumerists script.

    In modern media it is interesting to see how many culture jamming advertisements you can find when just searching on google for instance apple or McDonalds. After reading this text by Lasn it became apparent how many of these are out there and the impact it has on society. Culture jamming acts as a form of activism that can be very affective, especially in todays consumerist society.

    I found a very simple yet effective example of an esso ad where they simply changed the “s” to dollar signs by using red tape and also this seems very small, I think it portrays a very impactful message.

    http://www.greenpeace.org/international/en/multimedia/photos/culture-jamming-the-esso-logo/

  16. Megan Reyes says:

    Quiz 4 – Cultural Jamming

    In “Culture Jamming”, Kalle Lasn identifies the idea of culture jamming as a form of weakening or disrupting mainstream cultural institutions, largely on corporate advertising. Culture jamming proposes to provoke our culture, politics and social values that have been clouded by commercial abomination. What we think we believe, or what we assume is our own opinion is a result of corporations feeding us their thoughts and opinions. Essentially manipulating us to believe a certain way, and if we do not, we become an outsider.

    This billboard exemplifies the “demarketing of un-America” as Lasn believed which meant a concept that seemed foreign to us. In this case, the ad is taking on the greater social genre of an alternative culture by questioning our assumptions about personal freedom of consumption and creation.

    This other ad, best describes what Lasn introduces as a meme, which is a two-level message that undermines a certain commercial message. It does this by protesting some larger facet of a political culture of corporate control.

    Megan Reyes

  17. cs341blog says:

    Elaina Christaki – Quiz #4

    Lasn discusses that culture jamming is a type of shock to the system, which is a self-absorbed consumer culture. It is when the world you thought was great, suddenly falls apart with scrutiny. A culture jammer has a determination to getaway from the consumerist world (Lasn 420), and to allow people to experience a mass awakening (Lasn 421). Essentially, they want to disrupt people from seeing the world through consumerist rose-coloured glasses

    The image linked below is an example of culture jamming according to Lasn’s definition. Wal-Mart is a corporation that many people favor due to their low prices, extended hours and large selection of products. Many times, I have heard people say, “I just love Wal-Mart”. This shows how people are absorbed into consumer culture. However, they do not realize that the benefits consumers receive from this company are at the expense of their employees. When considering this example, culture jamming is used by individuals to ‘shock the system’, to get people to start thinking critically about Wal-Mart. It is also a way in which people can realize that the great world they live in, where Wal-Mart solves their problems, is really causing a great problem. Someone who created the following culture jam would want people to get their heads out of the consumer world and start thinking about the wages Wal-Mart employees receive.

  18. cs341blog says:

    Danielle Wong – “Tommy Hilfinger” Adbusters

    The image is Adbusters famous Tommy Hilfiger spoof ad. As mentioned in previous posts, Lasn’s article recognizes the influence of consumer practices, brand identity, and advertising’s effects on society. We live in a culture that is completely saturated with advertising to the point it where it is inescapable.

    It argues that culture jamming is like de-marketing; activist groups attempt to rally against the dominating power of consumerism influenced by corporations and major brands labels. For instance, Adbusters is an organization that produce ironic or satire advertisements as an anti-consumerist social movement.

    The link is an image of a flock of sheep enclosed in a gate with the American flag on the background. The graphics on the image includes: “Tommy Hilfinger” and “Follow the Flock”. More or less, the spoof ad is suggesting that when you buy Hilfiger clothing you are assimilating to a particular, American, social group. Meaning, people who buy his clothes in order to fit in. Along with his racist statement controversy, it suggests that when you buy his clothes, you are assimilating to the American culture of whiteness.

  19. Crooked looks is a website that offers a great deal of examples of culture jamming. Advertising overload is a completely irrefutable part of modern society, and culture jamming is a way to satirically speak out against the profit-driven practice of advertising. Lasn believes culture jamming will allow people to realize a mass awakening, in regards to the mindless interpretation of millions of ads we see in our lives. Pointing out the flaws in advertising, by culture jamming, allows consumers to see past the deceptive tactics of advertisers. Here is the link to Crooked looks:

    http://crookedlooks.blogspot.ca/2010/10/culture-jamming.html

    The proof is in the pudding here. These satires of modern advertisers show culture jamming at its finest, while also making bold political statements and statements regarding world issues.

  20. cs341blog says:

    Rachel Wilson – Quiz 4

    Culture jamming, as explained by Lasn is “at root, just a metaphor for stopping the low of spectacle long enough to adjust your set.” (420) It is a form of political/social activism that attempts to bring attention the power the media has over the masses and distort the information they are trying to give to the public. This is often accomplished by commercial memes and spoof ads. “Uncooling fast food” is discussed in Lasn. Lasn discusses how our food is distanced from us, meaning that we do not know where the majority of the food we eat actually comes from or how bad it is for us.

    “Junk food is one of the most frequently advertised products on TV.”(427)
    The following video is an example of culture jamming. It is a commercial meme for McDonalds BigMac, found on AdBusters that is mentioned in Lasn.

    Other examples of culture jamming that focus on McDonalds:

    https://www.adbusters.org/sites/default/files/styles/large/public/images/adbusters_spoof_mcdonalds_in_everyone.jpg?itok=DRS24OZd

    https://www.adbusters.org/sites/default/files/styles/large/public/images/adbusters_mc_grease.jpg?itok=7nmoRZTA

    https://www.adbusters.org/sites/default/files/styles/large/public/images/adbusters_mc_attack.jpg?itok=ZrNDPogu

    These ads, as Lasn points out are created similarly to the culture jamming of tobacco products, such as Camel cigarettes and the ‘Joe Chemo’ ads, by trying to “contaminate jun food in the public mind.” (427)

  21. cs341blog says:

    In the Lasn reading we can come to understand culture jamming as a way to weaken or disrupt the mainstream media in the forms of corporate advertising. We can come to see culture jamming as a shock to the system, because it it not what we would expect to see. Culture jamming challenges the norm of corporate advertising and tries to create an alternative that allows us to have a different perspective. An example I found of culture jamming that I thought to be very impacting was an ad for apple for their i products. It is comparing the addiction of technology to to the addiction of cigarettes, and we know that cigarettes can kill you. This ad creates a shock to our system. What is is doing is opposing the normative corporate advertsing that we constantly see.

    Lexie Stevens

  22. cs341blog says:

    Andrew Tatton – Quiz #4

    The above link contains a billboard that i believe highlights the main points of Lasn’s article as a whole. Much of what culture jamming aims to accomplish is to fight the mainstream and regain a sense of self rather than conforming to mainstream societal values and ideals that have been pressed upon us overtime. In order to do this, culture jammers raise awareness through various forms of media including commercials, billboards, advertisements etc. One of the main points in Lasn’s article involves “uncooling consumption” (Lasn, 424). Essentially the idea here is about demarketing and not buying the products that are put in front of us. The American way of life, as Lasn suggests is about attaining as many goods as possible, but as he says, this American dream needs to be changed, and quickly, in order to redeem ourselves and our culture. The advertisement that I have posted illustrates the current condition of the culture as a whole in saying “I shop, therefore i am” echoing Rene Decartes famous saying “I think therefore I am”. This of course meaning the current thought of our culture is that, “the more i buy, the better a person and more successful a person I am.” This has unfortunately become the current mindset of society and as Lasn suggests needs to quickly be rethought and reformed.

  23. cs341blog says:

    Sara Charters- Quiz 4

    In Lasn’s article we learn that culture jamming is a way of rejecting and critically looking at the consumer world we live in (420). Lasn says that this moment of reckoning is like “suddenly seeing hell in a world you thought was heaven” (420). In my alternative media class last semester, we talked about the Billboard Liberation Front, a culture jamming group that started in San Francisco in the 1970’s. These people are known for altering billboards by slightly changing keywords to radically alter the message into an anti-corporate message. The one that I picked to show is a Wendy’s advertisment for their new “stack attack” burger. By changing the message to say “heart attack”, the culture jammers are forcing consumers into the shock or realization that Lasn talks about. Lasn also discusses how fast food companies “distance” us from the source of our food and that by eating this food we are participating in this distancing. Lasn says that by engaging in demarketing we “close the gap between the source and our table” (426).

  24. cs341blog says:

    Michael Porfirio – Quiz 4

    When reading the Lasn article, it becomes clear what culture jamming is and more importantly, why people do such an act that. Due to the never ending stream of advertisements that flow through society from every direction, certain people have managed to rebel and push back. Culture-jammers go out of their way to deliberately expose the real desires of corporate businesses in order to make it more visible for consumers. Although there are a number of different examples of culture jamming, my favourite has to be this vandalized Coca Cola ad:

    If the link isn’t working, the photo is a Coca Cola ad originally stating the word “Love” on its own. Someone took spray paint and wrote the word “profit” underneath so that it now reads “Love profit”. As Lasn explains, this example of culture jamming is exactly what he means by “challenging the prevailing ethic in a way that [is] so primal and heartfelt it could only be true” (p416). This particular ad buster complete altered the original meaning set out by the Coca Cola company. Their marketing team created a billboard that simply read “love” hoping it would tap into the emotional side of society; however, this individual managed to break through this “false spectacle” by exposing the only real desire of Coca Cola, which is of course making money. Despite it not being this specific example of culture jamming, many other examples, however, lead to the initiation of revolutionary practices. Many disruptions to advertisements are used to make a public political statement. This twist on Coca Cola touches upon the severe economic issues in America, hoping to potentially open the eyes to consumers regarding the harsh truth of capitalism. Culture jamming takes the original objective of an advertisement and uses that strategy against the very people who created them.

  25. Pouya Moosavi says:

    https://www.adbusters.org/content/tommy-sheep

    This Tommy Hilfiger anti-ad uses the image of a flock of sheep to critique consumerism in the United States of America. The flock of sheep simply represents the American population, however more specifically, represents consumers of brand named clothes. Sheep are culturally classified as unintelligent animals due to their flocking instinct and inability to act independently. Sheep are also easily herded. Therefore as a representation of American consumers, this anti-ad questions their intelligence, and implies that they are easily influenced.

    The sheep are also somewhat innocent looking, which could imply that victims of consumerism are often innocent or random. The sheep are also indistinguishable which implies the conformist effects of consumerism: a lack of individuality and identity due to the cultural importance of fitting in. The fact that the sheep in the ad are mostly looking in the same direction could represent the forced directions and the fear of standing out in our culture. The Tommy Hilfiger logo is reworded to “Tommy Hilfinger” which can be interpreted as the impacts consumerism and brand names have in pointing or telling you what direction to go, in terms of what to buy and wear.

    The social message of this anti-ad is obviously a critique of consumerism, and basically implies that those who buy into brand names and fashion images are mindless sheep. In connection with the Lasn reading, this obviously challenges aspects of the political culture of corporations and provides somewhat of a shock to the system.

  26. cs341blog says:

    Culture Jamming is a critical view on the world of consumption. It is an effort to expose the real meaning behind advertisements and the real goals of major companies. It also exposes what the advertisement really portrays. My example is within a billboard for Stella. The advertisement originally stated “she is a thing of beauty” with a male looking at the female drinking the beer. It was altered to say “she is a thing”. The original ad was to question is the woman beauty and/or is the beer beauty. Ultimately the female as with advertisements in general make women the object. This can also be seen within the documentary Killing Me Softly 4 to which advertisements are critiqued throughout for their sexism. Culture jamming goes against all mainstream ideas to stop the flow of consumers that seem to follow suit. Altered advertisements provoke thought, a second look, and reflection on consumerism. In a way culture jamming is resisting the ads that have brainwashed us since the day we affected consumerism (the day you were able to affect your parents consumption and grow into an everyday consumer). Many of us think we are not affected by advertisements, but in reality they are everywhere with no escape. Lasn states that culture jamming is to break your trance with the example of of a Zen master challenging his student. Lasn also states ” The culture jammer is seized by a similar sense of urgency to do something, anything, to escape the consumerist script”(420). After all consumerism is second nature by now in the world of advertisements we live in.

    Tori Sutherland 110824200

  27. cs341blog says:

    Allie Sanchez

    For this weeks quiz, I chose to post an ad that reflected the part of the Lasn article that I can most relate my everyday life too. Culture jamming in food has become a big part of todays culture. We are constantly told what is good and wholesome for us, but the reality is that so much of the food that is commercialized today (such as McDonalds) is the complete opposite of that. Like stated in the Lasn article “Food corporations are formidable because one of the things they do is distance us from the source our food” (426). Recently, I myself have changed my perspective on the food that I consume and where I choose to go my grocery shopping. By becoming educated about where my food is coming from I am as Lasn says “making a vote for the kind of world I want to live in”.

  28. cs341blog says:

    Braveen Ravivarman

    A prime example of culture jamming is our society is stickers. Culture jamming consist of social activists who rebel against the mass media advertisements and disrupt the mainstream consumer culture. Stickers are prime examples as it aims at exposing the political aspects of consumer culture. Many stickers that represent culture jamming are usually against the food industry. As Lasn states, “Buying and eating food is like any act of consumption…(Lasn,426). When ever we stroll into the food court, we usually take 15 minutes to decide what are we going to eat today. Lasn also says that we have allowed our eating habitats to be around the notion of transnational brands. These stickers, take an image from an advertisement and subvert the message. It aims to display the negatives of an advertisement or corporation. For example, there are many stickers that represent culture jamming for McDonald’s. A popular one is a McDonald’s advertisement. When we see a McDonald’s advertisement, we see the bold McDonald’s writing in white and a red background and then below we see the “Golden Arches”. In this example, we see the McDonald’s logo replaced with weight and the “Golden Arches” flipped upside down to show “W” that represents weight. The catchy slogan “I’m Lovin’ it” is replaced with I’m gaining it. This sticker is displaying the issue of obesity caused by McDonalds. Stickers are bombard around the metropolis core inorder to show the consumers what these corporations are doing to us negatively. Stickers are placed in malls, light post, newspapers stand and other means in the public sphere.

  29. cs341blog says:

    I chose the example of an add for Coca-Cola, which has been altered to read “Enjoy Capitalism.” instead of the famous “Enjoy Coca-Cola.” I thought this was a really good example of culture jamming as it represents how consumers are not only purchasing a product but rather supporting the entire capitalist society we live under. I think it is a good representation of how society has control over consumers by advertising desirable products. I think this culture jamming was an effective method as it shows how consumers are unaware of how they contribute to this economy simply by buying into the Coca-Cola brand. This culture jam represents how how people are attempting to resist the power of major brands such as Coca-Cola and to show others how powerful they really are.

  30. cs341blog says:

    Nathan – I posted my answer for Quiz 4 last friday morning – but just realized I should post it again as a comment here just in case it did not count as a Quiz answer

    Primarily, culture jamming can be defined as the act of using existing media (posters, bus-ads, billboards, etc.) to analysis or comment on that particular media itself. The use of fake adverts, hoax news stories, computer hacking, etc. works to subvert the power of the media, government, and large corporations to control and alter the information relayed to the public in promoting consumerism. Culture jamming actions have one main intention: to challenge or disrupt the traditional advertising discourse through the implementation of creativity and subversion.


    (Bottom says: “this is what I think whenever I see Pepsi Ads)

    This example of culture jamming demonstrates Lasn’s idea of culture jamming by taking a Pepsi ad and altering to produce a different message than what is intended within the ad. While Pepsi tries to illustrate simplicity, showing their image that is recognized by most of society, this culture jamming action shows the problems with the product. Often fast food is used within culture jamming actions because of fast food companies constant strive to make their products seem positive and “good,” however since most of them are unhealthy, culture jamming is often used to make fun, or create negativity around the company. Here is another example:

    – CLARE HARPER

  31. cs341blog says:

    Nicholas Wattie – Culture Jamming is a tool by which people can recreate advertisements in ways that act as critiques towards the very products in the same ad. Culture jamming seeks to take all the advertising jargon attempting to sell the consuming public on either an ideal or an aspiration that the product wishes to fulfill. One specific aspect of advertisement that Lasn talks about in culture jamming is the American Dream. Lasn talks about how the American dream is an ideal that is about how spending money is the way to absolute happiness, as a way to better yourself and to succeed in life. Culture jamming attempts to point out truth in advertisement, something that is not usually the case. Even when companies attempt to promote their products plainly, it can still be a false view of their product or even just an unethical message to be promoting to the general consuming public.

    For instance this example of culture jamming: http://btw250spring12.files.wordpress.com/2013/01/culture-jamming-apple.jpg?w=300&h=225

    This is taking an Apple advertisement that attempts to plainly state one of the main aspects of the brand and that is the fact that if you want to enjoy an Apple product, you pay more than you should because of its aesthetic difference. While the ads may ask you to “Think Differently” to choose an Apple product, it is more about looking different than actually being different, and Apple wants you to spend the extra money for that reason.

  32. cs341blog says:

    Lasn’s basic description of culture jamming is, “stopping the flow of spectacle long enough to adjust your set.” (420) This can be simply explained as the process of interrupting existing corporate media in an effort to alter the intended accompanying message or response. This is often done through the manipulation of visual advertisements to display critical or contradictory messages to what was originally intended. The link that I have attached contains an altered Abercrombie and Fitch advertisement. Generally Abercrombie and Fitch ads contain little or no text with the exception of the company name and depict attractive models simply wearing the models. The general intended message of these ads is that Abercrombie and Fitch has a distinct affiliation with beauty and physical attractiveness. The culture jamming version of the ad however, has added text which illuminates the strategies that Abercrombie uses to promote this affiliation, such as loud music and dim lighting in its stores and overly attractive models and sales staff. Therefore the culture jamming version of the ad has attempted to expose the corporate strategy of Abercrombie and therefore change the message of the ad.

    Chris James

  33. Khurram Soomro says:

    What I find particularly interesting about culture jamming is that the notion of de-marketing and anti-consumerism always smart the connotation of goods and services brought from major corporate brands. However, one of the most widely used “products” with exceptional “customer loyalty” is religion.

    Now, I say this without trying to offend anyone’s beliefs, but the world’s major religions effectively have the most powerful word of mouth advertising campaigns. The kind corporations only wish they could replicate. Keeping this in mind, the opposition from something like religion would come from those who are either set in their beliefs for one or don’t believe in any and don’t want to hear about it. All this is what makes the image provided at the bottom all the more interesting. It expands the scope of culture jamming because religion effectively creates culture, and those who disagree with the principles of religious belief system or one particular belief system (in this case Christianity) exercise their freedom to practice de-marketing and anti-consumerism.

    The implications of this image are brilliantly obvious yet subtle engaging in a way that religions aren’t. The notion of the barcode implying purchasing can stipulate the purchase of social belonging and promise of a better life, which relates back to Fiske’s work of comparing the nature of humans in a shopping mall to that of humans congregating to engage spiritually. Ironically, the commodification of the world may be its own religion, but the already existing religions can definitely be seen as adding to that commodification.

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