Kendra Lytle- China Direct (Culture Jamming)

Posted: March 19, 2014 in Uncategorized

Kendra Lytle- China Direct (Culture Jamming)

This picture is an edited store front of Walmart. Basically what it’s saying is that the consumer is walking into an Americanized store with majority of products constructed through labour across the seas in China where working conditions are terrible and income is extremely low. In relation to Lasns article, this of course is a culture jam, it’s screaming to the WalMart consumers to realize what you are purchasing is not a fair trade. Of course, this is an example of commodity fetishism; the disconnect between the final product and all of its transnational origins and the unfair labour put behind it. WalMart is an international business worth over 440 BILLION dollars, therefore this ad is an “anti-socialist consumer movement” as it completely rejects the whole concept of WalMart.

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Comments
  1. cs341blog says:

    Matt Douglas

    Walmart is undoubtedly a force for evil in contemporary society. I like how you bring up that how, in relation to Lasns article, china direct is a culture jam and that it’s screaming to the WalMart consumers to realize what you are purchasing is not a fair trade.

    Although this culture jam differs from other ones I had in mind, such as the ones that are on display on the street or in a store shelf. I think that culture jamming is an effective way to reach people, and it can be even most effective when used with comedy

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