Quiz #4 – Mike S.

Posted: March 20, 2014 in Uncategorized

“Culture Jamming” can be understood a tactic used by many anti-consumerist social movements to subvert the media cultures understanding of what consumerism really is by stating or showing something in a nonchalant yet obvious way. Lasn’s reading defines “Culture Jamming” as seeing the root of things that are found within consumerism and advertisements, which in turn can help people see advertisements in the consumer society for the detrimental spiraling downfall that they truly are. The following example exploits Starbucks in an innocent way by changing the logo to show how over priced their coffee is.

http://www.pinterest.com/pin/205406432977550398/

Lasn also introduces the term “meme”, which is a two-level message that undermines a certain commercial message. An example of this can be found by clicking the link below. This culture jam depicts a bar code commonly found on store-purchased products as a caged confinement with stick figures escaping it. In discrete writing you see ”Escape capitalists” written in various numerical characters to correspond with the labeling commonly found on these bar codes.

http://marcokrizic.files.wordpress.com/2011/11/culture-jamming1.png

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