Wanyes World Culture Jam! (Alisha Allaer)

Posted: March 20, 2014 in Uncategorized

Quiz. #4

This is a little clip from Wanye’s World that pokes fun at the ideas of product placement. Kalle Lasn’s article “Culture Jamming” discusses the many ways society is sucked into the consumer society. The way this clip contradicts the ideas of product placement is a form of culture jamming. Normally this is a subtle way of incorporating products into movies, where here it ix very obvious. Although this is not the conventional way of product placement their is still products placed into the film which received attention.

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