Nathan R – Quiz 5 (Course Reflection)

Posted: March 28, 2014 in Uncategorized

Hi All,

Your 5th and last quiz will take place here on the blog. I simply want you you write a few reflections on the class as a whole, including:

1. Favorite reading and/or least favourite and why.

2. Favourite topic and/or least favourite and why.

3. Topics that it would have been great if we also covered.

4. Any other thoughts and reflections on the structure of the course (assignments, activities, discussions).

This kind of more specific feedback will help me if I teach this class again.

Please post your quiz answer as a comment to this post.

Due by the last class next week for full marks.

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Comments
  1. cs341blog says:

    CLARE HARPER – QUIZ 5

    1. Favorite reading and/or least favourite and why.
    My favourite reading for this class was Gladwell’s cool hunting article. This concept was new to me and I found the job of cool hunters to be extremely interesting. Gladwell’s examples of how cool hunting is used to advantage companies helped to expand my knowledge of large corporations and how they constantly generate new ideas to meet the demands of consumers.

    2. Favourite topic and/or least favourite and why.
    My favourite topic in this class was fashion, hunger and consumption. I found this topic very interesting and the videos shown during lecture (discussing pro Ana websites and blogs) were successfully in capturing my full attention. I think this topic is very important, especially for young adults as we analyze advertisements and how they relate to our self-image.

    3. Topics that it would have been great if we also covered.
    I think it would of been interesting to look at advertisements globally and how they differ from culture to culture. We focused mainly on American and Canadian advertisements but it would of been interesting to look out how businesses market their products in less developed countries.

    4. Any other thoughts and reflections on the structure of the course (assignments, activities, discussions).
    I found the overall structure of this course to be well thought out and easy to follow. However, maybe mixing in some more contemporary readings would help to spark further class discussion in topics that are more relevant to today’s society. I found some of the readings to be a little out-dated and dull.

    • cs341blog says:

      quiz #5- Jocelyn Bovay

      1. My favourite readings were “Toy Theory” and “Shopping for pleasure” because I found them very relatable to my own life and could see the authors point better because I could more easily apply it to real life circumstances.

      2. My favourite topic in the course would have to be the week we covered the culture industry because I find the debate between art being replaced by entertainment and the question of if entertainment is still art or not very interesting. I’ve also looked at this topic in many different classes and like to see how it’s looked at differently in different courses.

      3.Topics that I would have found interesting if we covered them are going more in detail with the concepts of hunger, fashion and consumption and maybe looking at Susan Bordo’s concepts of the slender body in relation to it.

      4. I found the textbook very helpful and easy to read/ learn from. I also really enjoyed the structure of the course and how the assignments were laid out.

  2. cs341blog says:

    Mackenzie McGraw-Yan- QUIZ 5

    1. Favourite/Least Favourite Reading & Why: i really enjoyed the following readings: “Shopping for Pleasure: Malls Power & Resistance”, “Feminism & Fashion”, “Hunger as Ideology”, “The Cool Hunt” etc. I found these readings to be really engaging, well written and enjoyable to read

    2.Favourite/Least Favourite Topic & Why: I really liked the lectures on Fashion, Hunger & Consumption and especially Green Consumerism and Voluntary Simplicity – I liked how the latter talked about the future and the need for change and how to go about such change. I wasn’t particularly fond of the lecture on Cultural Capital and Taste- I found it to be quite dense and hard to understand.

    3.Topics to Cover in the Future: the role culture plays in advertising, advertising in less developed countries, the changing facets of advertising- advertising to children, teens and adults, history of advertising, etc.

    4. Suggestions & Reflections: overall I really enjoyed the course and appreciated the structure with regards to the flexibility of hanging in short writings whenever we wanted. I liked majority of the readings, however I feel there is room to incorporate more current scholarship and ideas. Perhaps a course pack would be a good idea.

  3. cs341blog says:

    Matt Douglas

    1. Favorite reading and/or least favourite and why.

    My favorite reading was the Veblen reading on conspicuous consumption. Though I found this reading challenging, it was an effective starting point for understanding the evolution of consumerism and the various critiques on conspicuous consumption. I found his points on servitude interesting, especially when considering the time Veblen is writing from.

    2. Favourite topic and/or least favourite and why.

    My favourite topic was the discussions around contemporary shopping and things like hauling. I think it is interesting to look at recent examples of consumerism and analyze the absurdity of some habits. I also enjoyed the discussion around cultural capital and taste.

    I liked the use of videos or websites (like pro-ana) because they kept things interesting and paced the class.

    3. Topics that it would have been great if we also covered.

    I think it would have been interesting to spend more time on globalization and the consequences of consumerism for future generations.

  4. cs341blog says:

    Courtney Bruce
    As a whole, I really enjoyed this class. I learned many ideas that I had never even had thought of before. I really enjoyed most of the readings for this course. I thought most of them were informative, interesting and really helped me understand the key ideas. However there was a couple that I had to re-read to fully understand the meaning. With that being said once I did understand them I did enjoy them. My favourite reading would have to be Elizabeth Wilson’s chapter, Feminism and Fashion. I thought it was very interesting and I could relate to it. My favourite topic surprised me because before this course when looking through the syllabus it did not grab my attention. It was green consumerism and voluntary simplicity. I thought it was interesting to learn about living a simple life because prior to learning about it I had never crossed my mind people live that way or want to. I did not feel that there were any topics that would have been great to cover that were not already included. I really enjoyed the structure of the course. I thought the assignments were great and explained well. It was a way to apply the readings in a way to personally understand them. I also liked the course blog. I thought it was a good way to go beyond the course text and learn about the topics as well as see what peers had found. I think that lectures were structured well. I liked how there was lecturing, class discussion and activities. It was a way to engage and learn rather than just taking notes off a slide show like many other courses. I can leave this course and take a lot of the ideas and theories I learned and not only apply it to other courses but in my everyday life.

  5. cs341blog says:

    Jordan Christensen – Quiz 5

    During this class one of the readings I found most interesting was The Coolhunt, by Malcolm Gladwell. The reason why I thought this reading was interesting is because it is something I had not previously heard of. I had always known that there were many jobs in marketing, but did not realize it stretched as far as coolhunting. This career involves people who are constantly on the lookout for youth that are wearing different style. Once they gather pictures and information on these styles, they have to determine which ones are ‘cool’ and will later on hit the mass market. This helps companies, because if they can be the first to figure out what is ‘cool,’ they can be the first to bring it to market.
    I also felt that this reading went along well with culture jamming, since they both provide different ways to consider marketing and advertising. Culture jamming was a topic that I enjoyed learning about in lecture. Culture jamming is a social movement involving numerous anti-consumerists, who alter previously made advertisements to disrupt large institutions. In class we were shown many examples. One example that stuck out to me was the Stella billboard. This billboard displayed a picture of a man staring at a woman drinking a Stella. It had a caption saying “she is a thing of beauty,” but culture jammers whited out ‘beauty,’ so instead it said, “She is a thing.” This is a good example of culture jamming because it shows how advertisements often turn women into objects. I found the use of visual aids on this topic made it interesting.
    One topic that I felt could have been discussed further was under the radar advertising. This topic affects all of us, and it is interesting to learn how it impacts mass society. We did discuss it, but I did not find there was a reading that went in depth on its significance. Overall, I enjoyed this course and it taught me a lot about advertising in relation to culture. Many of the topics we discussed were not clear to me prior to this class. I also found that I was able to apply my knowledge to other courses, which was very beneficial.

  6. cs341blog says:

    Dana Capland

    1. My favourite reading in this course would be the readings for Week 7, Wilson “Feminism and Fashion” and Bordo “Hunger as Ideology”. Both readings created a new perspective on consuming both food and clothing as they are both relatable to every day life.

    2. My favourite topic in this course would be Sexism and Racism in Advertising, and Trendspotting, Hip Advertising, and Culture Jamming. Both topics are interesting in terms of depiction in advertisements as they allow us to re-evaluate traditional roles in advertising and consider new ways to depict “others”. These two topics were my favourite because they were interesting and also related to everyday life.

    3. Topics to cover to the future: the effects of advertising on children, the effects of advertising on self-image and its history.

    4. Thoughts and Reflections: Overall I really enjoyed the class and believed it contributed to mu learning. I really enjoy that there is a blog, I feel like it is a good way to interact with classmates and show our knowledge of the readings in a casual way. The majority of the readings were really interesting, however I believe the Cultural Capital reading was very dense and difficult to understand.

  7. Kendra Lytle says:

    Kendra Lytle-Final Quiz

    1. Favorite reading and/or least favourite and why.
    My favourite reading was the Black Barbie reading. The reason as to why I feel this way is because it made me think very critically about what it was saying. I understood the reading and the direction it was headed, but it started to make me think about the White race, and how they are represented as a culture.

    2. Favourite topic and/or least favourite and why.
    My favourite topic was Culture Jamming; I found it very comforting knowing that citizens are actually taking action to what they see wrong in the world. Majority of the time (we have also discussed this in class) we see issues, discuss them but do not actually act upon them. Learning about culture jamming made it very relatable as I saw my thoughts put into action!

    3. Topics that it would have been great if we also covered.
    Covering more positive advertising aspects would have been great, because I found that this course was mostly directed towards criticizing the advertising industry. I do agree that majority of this industry isn’t the greatest, but because it is basically inescapable finding the positives (or discussing them) would also have been great!

    4. Any other thoughts and reflections on the structure of the course (assignments, activities, discussions).
    Overall a pretty good course! I always appreciate when the readings are incorporated in lecture because it makes it worth reading the readings. I would say the only thing is potentially not reading the lecture part of class as a script, just because I find it to be a distracting way of speaking. That’s it though ☺

  8. cs341blog says:

    Tyler Stothers

    1. Throughout the entirety of the course I found I enjoyed several readings of varied topics about advertising and consumption practices. My favourite reading was John Fiske’s “Shopping for Pleasure: Malls, Power and Resistance,” mainly because he brought to my attention a great deal of hidden practices and discourses within shopping malls. Everyone including myself has attended a mall at some point in time and after reading his essay I could not help but deconstruct every mall and store I walked into. He truly changed the way I looked at the entire shopping mall “experience” and I feel like a much more critical thinker because of it.

    2. My favourite topic on the other hand would have to be “Advertising, Need and Dependence.” I found I really enjoyed our class discussions and the posts for that week were very well done and entertaining. I took a step back and examined my needs and wants as a consumer and the readings by Papson, Goldman and Galbraith were very informative and interesting which only helped in my understanding and enjoyment in the week’s topic.

    3. Another topic I would have enjoyed covering in class would be how advertising changes/varies between different products and industries. Comparing advertisements that vary in their message and structure, in relation to their industry would be something I would have also enjoyed covering in class.

    4. I found this course to be very insightful and useful as both a student and a consumer. I enjoyed many of the readings and the course blog allowed for a creative element that I believe is missing from many other university courses. The structure of the assignments and weighting scheme is fair and flexible which allowed me to manage my workload for more efficiently.

  9. cs341blog says:

    Lexie Stevens Quiz 5

    My favorite reading through the course was by Wilson “Feminism and Fashion”. I thought that is was an easy relatable piece to read also the timing was well lined up because it fell when the Oscars aired and there was a strong connection. My least favourite reading was by Holt “Does Cultural Capital Structure American Consumption”. I found the reading to be not that interesting and harder to read. It would have been nice if we could have covered topics like advertising on social media and the effects on the consumer or something like that. I thought the structure of the course was good. I liked the short writing that were not worth too much. I would have liked if participation was not worth as much, I understand the blog is counted in that is well though.

  10. cs341blog says:

    Keltie Johnson

    1. I think that my favourite reading throughout this course would have to be Green consumerism and Voluntary Simplicity. Although I think that it is difficult to accomplish, I love the idea of Voluntary Simplicity and obtaining happiness from within, as opposed to obtaining it from materialistic objects. After reading this article, I felt almost enlightened and as though I wanted to make a change in my own life, even if only for the moment. As ignorant as I can be sometimes when it comes to buying ecofriendly products, I do want to change my lifestyle to live a more ‘green life’.

    2. My favourite topic was probably Sexism and racism in advertising. I think that the sexism and racism lesson really changes our perception of how far we think we have come, as a society, in regards to equality and discrimination. I mean, we have come really far but I think that it is also important to recognize how far we have to go, as well.

    3. I think that it is important to cover both sides of consumerism. We did touch on it a lot in class and I think that it would be beneficial to continue doing this. I often found myself thinking that it’s great to talk about how consumerism is destroying our society, but we are the ones that are ultimately responsible to change this. I think it would be interesting if there were articles on anti-anti-consumerism, to include them in the course.

    4. My favourite part of our class discussions was watching the video clips and films. I think that too much discussion or too much text on the screen can tend to lose an audience and I think that breaking up class discussions with as much video as possible would be great. I really like the idea of the blog, in order to obtain marks, and I think that if it was to count for an even bigger portion of the final grade, that would also be a great addition.

  11. cs341blog says:

    1. Favorite reading and/or least favourite and why.
    My favourite reading was the Deuze reading about Convergence Culture in the Creative Industries. The reason I enjoyed this reading is because it made me think critically how convergence culture us becoming more relevant and popular each day. It blurs the line between producers and consumers, but in a positive way. It allows the reader to realize how they are taking part in convergence culture, without really realizing it (Ex. an account on eBay).

    2. Favourite topic and/or least favourite and why.
    My favourite topic that we addressed was materialism. I find it very interesting how people, including myself, can be so moved by tangible products. The idea of commodity fetishism and our need to maintain a certain status and image is interesting to study because it identifies what type of person we are.

    3. Topics that it would have been great if we also covered.
    I really enjoyed the topics that we covered in class, each of them had something beneficial and interesting to learn about. It would have been interesting to talk more in depth about the role of social media and advertising.

    4. Any other thoughts and reflections on the structure of the course (assignments, activities, discussions).
    This course was laid out really well and it followed the course outline very efficiently. I especially liked the fact that there were images and videos that complemented the lecture material. It is beneficial to use visuals to contribute to our learning and this was exemplified. As well, the blog was very useful because it kept me up to date on what were learning and allowed us to relate the content with the readings to further our understanding.

    Katelyn Roetcisoender

  12. cs341blog says:

    Alisha A

    1. Favorite reading and/or least favourite and why.
    My favorite reading was Bourdieu’s The Aesthetic Sense as the Sense of Distinction. I could easily relate to this reading onto my own life. I thought that the ideas of taste is really distinct in my personal world which I see from other friends how they have a different taste then I do.

    2. Favourite topic and/or least favourite and why.
    I really enjoyed a lot of the topics this semester. My favorite topic was “Trendspotting, Hip Advertising and Culture Jamming”. I liked the idea of culture jamming and love seeing ways advertisements can be turned into a twist in our culture norms. I feel this is a great way to get society to really question advertisements.

    3. Topics that it would have been great if we also covered.
    Could be cool to analyze one ad campaign in class and looking at all media forms (radio, mag, tv).

    4. Any other thoughts and reflections on the structure of the course (assignments, activities, discussions).
    The blog is difficult, and confusing to use. I think the MLS would be better as we all already know and understand that site. The short writings can be repetitive. I enjoy the class activities and the way you allow us to participate in the class.

  13. cs341blog says:

    Emily Wilmot- Quiz #5

    1) My favourite reading in the course was Fiske’s shopping article. The reason I enjoyed it is because it is very relatable to my life. I agree that we, as consumers, shop at stores we want to be associated with and we want people to identify us with. My least favourite reading in the course was “The Aesthetic Sense as the Sense of Distinction” by Bourdieu. Although a short reading, I found it outdated and quite hard to understand.

    2) One of my favourite topics covered in the course was culture jamming. I found looking up various examples of culture jamming very entertaining, some of them being cleaver and quite funny. My least favourite topic that we talked about was the culture industry. It is talked about in many communications classes and is therefore disengaging.

    3) A topic that I would have liked to talk more about is more current and relatable events such as advertising through the internet and how it varies in different parts of the world.

    4) I really liked the structure of the course and I would suggest repeating it in the future. I liked how each class was run in a discussion format, encouraging student’s to participate and share opinions with each other. This kept the class interesting and engaging, a change from traditional lectures. I also like the course breakdown. The short writing assignment’s and pop quizzes ensured we kept up with the reading’s on a weekly basis. Another thing I really like about the course is the fact that there is no exam. Many people don’t test well and I don’t believe it is a fair representation of someone’s knowledge.

  14. cs341blog says:

    Christopher Grosso

    Favourite Reading: My favourite reading had to be Horkheimer and Adorno’s article on the culture industry. I felt it was a really easy read, and full of information that was new to me. It definitely gave me a different way to look at certain advertisements by relating them to the industry.

    Favourite Topic: My favourite topic was either hip advertising and culturejamming, or green consumerism. It was tremendously interesting learning about the cultrejamming side that advertising has to it, I was never really aware of it. I really enjoyed learning about the whole uncooling movement, especially the Joe Chemo character that I found while doing research. With companies going green, it was very interesting learning that companies only go green if it financially benefits them. Meanwhile, consumers think they are doing it to benefit them.

    Other Topics: I wish we could have go more in depth with some case studies. For example, I wish we could really look at some well known advertisements, and pick them apart more often. This would make this course more of a hands on study which I think I would enjoy if it was added in.

    Other Thoughts: I thought this class was great. The course calendar was set up nicely. I wish I was aware of what every reading quiz entailed beforehand so I would be able to prepare more for it. Overall I thought this class was well structured, and it was fun to learn about these topics. No exam is also a plus.

  15. cs341blog says:

    Kimberly Hernandez- Quiz #5

    1. Favorite reading and/or least favourite and why.

    My favourite reading would have to be “Advertising as Cultural Criticism” by Thomas Frank. I thought this reading was really informative on how the advertising industry was shaped by counterculture and it provided an interesting insight on the way advertisements were created in the 50s and how Bernbach challenged this through his advertising strategies.

    2. Favourite topic and/or least favourite and why.

    I enjoyed the Conspicuous Consumption and Shopping topic in which included the Veblen and Fiske readings. I thought this topic was relatable and it discussed some of the practices behind shopping and the way the mall has power over the consumer.
    I also liked the culture jamming article – I was unaware prior to this the ways in which advertisements could be recreated to display an honest truth to a consumer/viewer, instead of the misconceptions that companies use to create a false reality.

    3. Topics that it would have been great if we also covered.

    I thought we covered a good range of topics that touched on a lot of aspects of advertising but perhaps the role of advertising in social media.

    4. Any other thoughts and reflections on the structure of the course (assignments, activities, discussions).

    I really thought this was an interesting course – it covered a lot of areas of consumerism and the advertising industry that help me become an informed consumer when going out shopping or viewing ads. The assignments were fair and I like having a reflection paper due at the end of the course, opposed to a final exam. I also enjoyed some of the documentaries we watched such as The Naked Brand as it provided interesting aspects of advertising, marketing, and brands. It gave me an insight to what is currently happening and what the future will be with advertising.

    I also liked being able to post content to the blog and be able to relate it to the course content. It kept me engaged and on the look-out for content I thought would be worth sharing with others.

  16. cs341blog says:

    Leanne Curlew – Quiz #5

    1. My favourite reading was “Hunger as Ideology” by Susan Bordo. I found the reading easy to follow. The images of advertisements that were displayed in the chapter helped with my understanding of what Bordo was talking about. I also like that I could relate what I read in the reading with experiences I have had with advertisements.

    2. My favourite topic was on Sexism and Racism in Advertising because this is an issue I was very aware of before we started talking about it in class. Having this prior understanding of the topic allowed me to grasp a better understanding of the reading material. I enjoyed spending time in class uncovering hidden social practices relating to these issues.

    3. It would have been nice to do a bit more of deconstructing actual ad images in class. I think it would have really helped generate discussion in class and allow us to associate these discussions with the readings to help us make connections to the readings easier.

    4. I really liked the layout of the course. It was great having 40% of our mark be split up over the semester with the short writings because it allowed students to enhance writing skills to prepare for the final paper and it also gave students the opportunity to improve marks.

  17. cs341blog says:

    Jessie Nichols- Quiz #5

    1. My favorite reading was “Culture Jamming” by Kalle Lasn. I enjoyed this reading because it was very interesting and was it was easy to relate to. It discussed issues that I come across in my life because living in Canada we are so obsessed with consumption and I often find myself needing to find ways to reclaim the aspects of my life that have been taken away from this obsession. I enjoyed the critique of consumption that culture jamming entails and the ways that the reading told us how we can move away from an obsession with consumption.
    2. My favorite topic was The Culture Industry, and this is because I agree with many of the ideas brought up by Horkheimer and Adorno in regards to their culture industry thesis. I especially agree with the negative effect that standardization has on art is that it is no longer created as “art for art’s sake,” but is instead created only for the purpose of capital. As consumers we need fight against this because we are no longer individuals in terms of their consumption choices. I think that topics such as this one remind us to be smart in our consumption choices and it is important that we learn about it.
    3. I think that it would have been interesting to look more directly at actual advertisements in class a bit more and maybe take part in some sort of semiotic analyses. I have done this in class before and more specifically we looked at the way that males can also be hyper sexualized in ads opposed to only females. I found this interesting and it created lots of class discussion.
    4. I really enjoyed the structure of this class. I especially enjoyed the journal format because I think that writing journals is more effective than tests or exams. The only problem that I had with the format is that it is something difficult to remember to post on the course blog weekly. The format of the final essay is also very interesting because you are allowing us to relate the information from the class to our own consumption practices.

  18. cs341blog says:

    Rykker Nyberg – Quiz #5

    1. My favourite reading was Gladwell’s cool hunting argument. Although I did not agree wholeheartedly with Gladwell, i found the concept very interesting and it was an entertaining read. I felt that Gladwell’s discussion of cool hunting fits more with modern consumer practices, and shows insight into the behind the scenes aspect of advertising.

    2. My favourite topic in the course was mall culture, because it is a continuously thriving aspect of modern society. Mall’s are an interesting phenomena, and learning about them was very applicable to the course.

    3. I think more discussion should have centred around the online shopping phenomena. It is something that has become massive with the increasing capabilities of the Internet, and it may completely alter the way we consume and in turn the way advertising works.

    4. The final paper is weighted significantly higher than anything else. I think the weight of the final essay should be lessened and a midterm of some sort should be added. The course is very interesting and the material is well covered, but a way in which students could demonstrate their knowledge that isn’t essay writing might be helpful.

  19. cs341blog says:

    Michael Porfirio – QUIZ 5

    1. Favorite reading and/or least favourite and why.
    My favourite reading for this class was Elgin’s voluntary simplicity. I mentioned it in my reading response for that week, but I felt as if it was the perfect way to under the course. After talking about all the ways media can fool you and all the things we want but don’t actually need, it was refreshing to assess what truly makes us happy in life.

    2. Favourite topic and/or least favourite and why.
    My favourite topic in this class was learning about cool hunting. I suppose before this lesson I never really considered where “cool” things begin. People try to be different and companies intentionally catch on to these trends in order to sell related products. Maybe “favourite” isn’t the right word to use, but it was certainly the most interesting for me.

    3. Topics that it would have been great if we also covered.
    I think it would have been interesting to look at different styles of advertising. For example, I know there are many ways companies use subliminal advertisements. Also, it would be fun to compare the way North America consumes versus the way Europe consumes.

    4. Any other thoughts and reflections on the structure of the course (assignments, activities, discussions).
    As I mentioned before, I really did enjoy and appreciate the structure of this class. I felt as if the readings effectively connected to one another and allowed for a smooth transition in thought.

  20. cs341blog says:

    Jordan Buchbinder Quiz #5

    1. Favorite reading and/or least favourite and why.
    My favorite reading was “Does Cultural Capital Structure American Consumption?”, because I thought it talked about a lot of truths about consumerism that we are aware, but don’t think about on a conscious level. I never heard of the definition “Cultural Capital”, but it is something we acquire through our different consumption habits and social class. Especially to do with vacation how some people who are well off compared to others will have higher knowledge about traveling and resorts, fine foods, and more oppose to someone with lower cultural capital.

    2. Favourite topic and/or least favourite and why.
    My favorite topic was the coverage of consumerism throughout the semester. I like how we actually looked at a constant trend throughout history and society that is valid, which is the way we consume goods and services. Consumerism is one of the key indicators of status and is a result of the way the economic system is being currently run (trade, stocks, tariffs).

    3. Topics that it would have been great if we also covered.
    I would have liked to see some more coverage on social media outlets (Facebook, Twitter, Instagram, YouTube), to show how they are changing and shaping our consumer habits. How they are used to market and advertise products.

    4. Any other thoughts and reflections on the structure of the course (assignments, activities, discussions).
    I liked the blogpost to help those of us who are tired in class or missed a reading a chance to contribute to the course and receive marks for missed opportunities. That being said the blog was a bit confusing at first, but after that it was fun and neat. Overall I really liked the material, the structure of the readings, assignments and class discussion, I don’t think I would really change anything. It would be enjoyable to have more courses like this, as well it was useful to be able to take personal control of due dates.

  21. cs341blog says:

    James Di Federico Quiz #5

    1. Favorite reading and/or least favourite and why.

    My favourite reading that we covered was “The Coolhunt” because it was interesting to know that those jobs even exist, and the hands-on approach that they take in discovering new trends.

    2. Favourite topic and/or least favourite and why.

    I enjoyed discussing the topic of The Culture Industry as I feel it is more applicable to society than ever before, and is interesting to consider how brands have become so popular.

    3. Topics that it would have been great if we also covered.

    Stemming from the fact that I am a very big fan of the show, I think it would have been interesting to screen one of the episodes that really show the creative process that ads had to go through in that time period.

    4. Any other thoughts and reflections on the structure of the course (assignments, activities, discussions).

    I thoroughly enjoyed the course and really liked the idea of having the blog as an option. The only thing I would add would be to go further into the creative process of advertising.

  22. Megan Reyes says:

    1. Favourite reading and/or least favourite and why.

    My favourite reading was Fiske’s shopping article. I enjoyed this reading because I agree that as consumers we shop at places that we want other people to associate us with. Also I confess that as a frequent shopper, I never paid attention to what happened around me. However, now Im starting to become aware of my surroundings such as who is shopping where or what type of people shop at certain times of the day. I

    2. Favourite topic and/or least favourite and why.

    My favourite topic was “culture jamming” because I found myself engaging with the text and agreeing with a lot of what was being said. The depiction of advertisement in a different light allowed us to re-examine and question the traditional roles in advertising

    3. Topics that it would have been great if we also covered.

    I feel topics such as piracy or copyright within advertisements could off been interesting to learn.

    4. Any other thoughts and reflections on the structure of the course (assignments, activities, discussions).

    I really enjoyed the course and the structure of it as well. The blog was fun because it allowed us to share with the class any concepts or themes that we thought were interesting and/or helped understanding certain readings more. Overall, this was my favourite class!

  23. cs341blog says:

    Braveen Ravivarman

    1. Favorite reading and/or least favourite and why.

    I think the Hunger as an Ideology by Bordo. due to the ability to easily relate to everyday current events and issues.

    2. Favourite topic and/or least favourite and why.

    My favourite topic has to be Sexism and Racism in advertisement as it portrays a common issue in our media today. Our media tries to be inclusive why implementing common stereotypes.

    3. Topics that it would have been great if we also covered.

    I wish topics like advertisements in sporting events and the advertising campaigns athletes are involved in

    4. Any other thoughts and reflections on the structure of the course (assignments, activities, discussions).

    I feel like there should be a weekly assignment that critics advertisements or even creating your own advertisements.

  24. cs341blog says:

    Quiz 5 – Jennifer Nugent

    1. My favourite reading for this class was definitely the Fiske reading, regarding the structure of power within shopping malls. It was interesting to look at a topic we are all so familiar with, and see it from a critical perspective. I also enjoyed the fact that we had a reading quiz that encouraged us to go out and look at a contemporary display of Fiske’s points.

    2. My favourite topic from one of the first weeks was when we discussed hauling videos in class. As a frequent YouTube user and an admitted hauling video watcher, I thought it was interesting to look at the psychological premise behind why videos like these are posted.

    3. I think it would have been interesting to look at the market of advertising in newspapers, and the future they have in the industry. Specifically, I think it would be interesting to look at the 1980-1990s popularity of the classified ad.

    4. I personally enjoyed the layout of the course, specifically the flexible hand-in dates for the reading responses. I also enjoyed the structure of each lecture and how we had group discussions and films to further our understanding. One thing that I would change is that I found purchasing the textbook was a little unnecessary because all of the articles for the most part can be found online. I found the textbook very difficult to read. Overall, this class was great and thank you for an awesome semester!

  25. cs341blog says:

    Marissa Johnston- Quiz 5

    1. Favorite reading and/or least favourite and why.
    My favourite reading in the course would have to be the dependence effect, by Galbraith, as I feel it is what opened my eyes the most to how we as consumers are manipulated into thinking we need all the new products being created, but it is now clear that before those products were created we had no need or desire to have them.

    2. Favourite topic and/or least favourite and why.
    My favourite topic would be conspicuous consumption and shopping. I found it interesting because after reading the assigned readings, we were made to actually go out and experience shopping from a critical point of view. It really made me think about the kind of shopper I am, and how everything is placed in the stores for a reason and for what class/type of person etc.

    3. Topics that it would have been great if we also covered.
    I think we should bring in more aspects of social media like Facebook, twitter and its effects on consumers, etc, as our lives focus a lot around social media today.

    4. Any other thoughts and reflections on the structure of the course (assignments, activities, discussions).
    I liked the structure of the course. The short writings and quizzes forced me to do my readings, causing me to be more engaged in the course.

  26. Tomas Larouche says:

    Tomas Larouche

    1. My favorite reading and/or least favourite and why?:
    My favourite reading was “The Dependence Effect” by Galbraith. I found it very interesting and well written. I enjoyed learning about how advertising and sales promotion creates these artificial wants which make us consume more. And then these wants turn to needs in the cycle of production and consumption.

    2. Favourite topic and/or least favourite and why?
    My favourite topic was Conspicuous Consumption and Shopping, I enjoyed readying about how the affluent consume luxury goods to display their power. After reading this I realized how often this is done. And learning about shopping malls and how they are a central place for consumption. And we worship it like worshipping god in a cathedral. The feeling of being forced to buy when you enter a mall, and the way it has become a meeting spot. A place to hang out.

    3. Topics that would have been great if we also covered.
    I would have liked to see us cover more advertising and promotion surrounding athletes and how they are used as the central part of many athletic companies advertising campaigns.

    4. Any other thoughts and reflections on the structure of the course.
    I enjoyed the structure of the course, the reading responses kept me up to date on the readings while also being a significant part of the course. The class lectures were structured quite well, usually keeping the class engaged with videos, and discussions. I did find some of the readings to be a little old and not as relevant to today’s society, updating that could improve the course.

  27. cs341blog says:

    Anastasia Edwards

    1. My favorite reading was Fiske’s reading on shopping I found i=his perspective very interesting and that a lot of the content related to my consumption patterns

    2. My favorite topic was when we talked about Fashion because of the ideas of Hunger and Wasteful consumption, also watching the Hauling videos I had never watched them before so it was a great example to show for vicarious consumption

    3. It would have been great to focus more on social media, as it is becoming a great part of today’s society with advertising

    4. I really enjoyed the way this course was set up, with the reading responses helping us keep up with the readings, as well as the course ran with a lot of participation and discussion. Overall I really enjoyed this course the way it was ran as well as the material.

  28. cs341blog says:

    1. My favorite reading that was assigned for this course was “The Aesthetic Sense as the Sense of Distinction” by Pierre Bourdieu. I thought this reading was particularly interesting as it had not been covered in any of my other communication classes. I thought it further interesting as it was something that could relate to real life and explain why people consume the way they do, in regards to consumption that is embodied.
    2. My favorite topic discussed in the class would have been the idea of “cool hunting.” This was a topic that I was not familiar with so I thought it was interesting to learn how companies use their consumers to create and sell new items.
    3. I agree with Anastasia that it would have been cool to learn more about Advertising with the development of social media. I understand that there might not be a lot of research on this topic yet but it would be interesting to know if ads have become more or less successful with the development of websites like facebook, twitter etc. It would also be cool to know how the advertising industry will appear as more information continues to be online.
    4. I enjoyed the structure of the course. I liked how there was choice in what weeks we would hand in the short writing assignments as it allowed us to create our own schedule. This freedom also allowed me to write on topics that I found the most interesting, which made the assignment fun to do. I felt that you gave a lot of opportunity for participation, which was great because I love hearing the opinion of my peers. Overall, I thought this class ran very smoothly and was enjoyable to attend considering it was on a Friday morning!

    Thanks and have a great summer!

    Anne-Marie MacNeill

  29. cs341blog says:

    Final course blog/test

    1. My favorite reading from the course was Adorno and Horkheimer’s “The Culture Industry” I found it related to many of the topics that were presented throughout the course.
    2. My favorite topic presented in class would have to be “need” and “dependence”. It was very informative and found it easy to relate to advertisements I come in contact with in my life.
    3. One topic that may be interesting to ad would be something that specifically targets the university student consumer. In addition topics related to advertising towards university students.
    4. I found the structure of the course to be really effective in engaging with material through both the class discussion and assignments.

    Sean McGregor

  30. cs341blog says:

    1. Favorite reading and/or least favourite and why.
    My favourite reading for the course was definitely bell hooks’ essay on “Eating the Other” not only was it incredibly well written, but it was written in a very easily digestable whilst also highly intellectual. She was not only able to highlight the many different ways the status quo of society can be reinstated by exploiting other cultures and giving many different examples of this being true. It was also written several years ago yet there the concept of social cannibalism is still alive and well in many different facets of today’s society.

    2. Favourite topic and/or least favourite and why.
    Favourite topic would be the course discussion regarding thinks like cool hunting and trends because of the juxtaposition of attempting to take things that teenagers find cool, take them reproduce them into uncoolness and the move on to the next fad. As a microcosm of the modern state of capitalism, attempting to buy into a fad in order to kill it and move on to the next big thing.

    3. Topics that it would have been great if we also covered.
    I think a topic that was not talked about much is the idea of astroturfing. Astroturfing has become an integral part of online advertising for companies, and its stealthy nature makes it even harder to discover and to analyze. Astroturfing is an incredibly shady area of advertisement and one that should be known to all online users.

    4. Any other thoughts and reflections on the structure of the course (assignments, activities, discussions).

    I found this course to be the perfect mixture of heavy material that brings in central concepts while still having parts of easy readings that are more interesting in scope. The workload was also the right amount because the short writings allowed for in depth understandings on articles we found important, while the blog posts and quizzes allowed us to keep up with the reading, while not as in depth as the short writings. The perfect mixture of times where it was easy to get very engaged while not be too overburdened by the work.

  31. cs341blog says:

    Elaina Christaki

    1. My favorite reading was “Hunger as Ideology” because it was a reading that was easy to understand and interesting. The idea that hunger plays a major role in women’s advertising was very fascinating. My least favorite was “The Fetishism of the Commodity and its Secret”. This is because it was a difficult reading to comprehend as a whole.

    2. My favorite topic was conspicuous consumption and shopping (February 14th). The topic was very relatable and fascinating. I also had never considered that there were different types of consumption and leisure. My least favorite was cultural capital and taste (February 7th). Different types of capital and habitus don’t particularly interest me.

    3. I loved how we learned how to be critical of advertising, however, I think it would have been nice to learn ways in which one can counter and respond to advertising, as well as certain companies in everyday life. We learn to understand how advertisements work, but we don’t know what to do about it.

    4. I would have liked more in depth explanations of the more difficult readings. Sometimes we only discussed one aspect of a reading in detail, and when you lectured about the reading in general, you spoke too fast for me to write down the main points of the article.

    I liked how we could choose when we handed in our short writings. I found this to be very helpful, as I could schedule to hand one in during a week that I was less busy.

  32. Pouya Moosavi says:

    Pouya Moosavi

    1. My favourite reading from the course would have to the Gladwell article about coolhunting. I really enjoyed reading the article as the writer’s style drew me in and the topic is something that interests me. The idea of individuality making a person “cool” was what I found interesting, as most people would consider “cool” in terms of fads and trends.

    2. I enjoyed the topic of Green Consumerism and Voluntary Simplicity, as they are important topics regarding the state of our societies and environment as well as the need for change in the future. The idea of “green” consumerism is definitely an important topic when studying modern day advertising.

    3. Some topics to include in the future could be the history of advertising, contrasts of advertising in different industries, and maybe the increasing role of social media as a major advertising platform.

    4. Overall, I did enjoy this class. I believe the topics were interesting and the class seemed to flow well from week to week. The class is easy to engage in and I believe people brought up some very interesting points in class. I also learned and experienced about concepts and ideas that I had never been exposed to before. To be honest, I wasn’t the biggest fan of this blog component, as I would often find myself forgetting about it and not contributing to the best of my abilities. Other than that I liked the structure of the class and I believe the writing responses were a good way to keep engaged with readings.

  33. cs341blog says:

    1. Favorite reading and/or least favourite and why.
    My favorite reading throughout the term was “Coolhunt” i found it really interesting and relatable. I also found it interesting to see efforts made behind some of the trends or what is seen as ‘cool’
    2. Favourite topic and/or least favourite and why.
    My favorite topic was that of sexism and racism. This was because i have discussed these aspects in culture in other classes such as womens studies and i was aware of factors within advertising but i dont think i ever knew to the extent.
    3. Topics that it would have been great if we also covered.
    I think it would have been interesting to cover advertising and social media and cyberspace, to see how advertisements follow us even off the streets.
    4. Any other thoughts and reflections on the structure of the course.
    Overall i enjoyed the class and how it was structured. I also liked how lecture was to the point and often there was time for discussion. I also liked the short writings as they made me engage in the reading more so. I also liked the blog but i think i would have liked the structure of the blog to be more voluntary with the exception of quizzes or possibly a quiz that incorporated responding to each others posts to create that interaction.

    Tori Sutherland

  34. cs341blog says:

    Jessica Abdilla- Quiz #5

    1. Favorite reading and/or least favourite and why: Douglas Holt’s ‘Does Cultural Capital Structrure American Consumption’ had to be my favourite reading we covered this term; although it was long, I loved how Holt used interviews with real individuals to draw conclusions about consumption. Informative and entertaining to read I found his article overall fantastic. John Fiske’s ‘Shopping for Pleasure: Malls, Power and Resistance’ was also one of my favourites.

    2. Favourite topic and/or least favourite and why: Coolhunting was my favourite topic covered in class, mainly because it is something I have never heard about before. Throughout many of my communication classes we have covered concepts like semiotics, ideology and cultural capital, however coolhunting being something novel and new was both memorable and enjoyable to learn about. The topic I enjoyed the least this term would have been that of voluntary simplicity; the readings to support this topic overall felt lack-luster and were hard to connect advertising examples to. I think maybe if the topic would have resonated better if it had been been supported by a media source.

    3.Topics that it would have been great if we also covered: I was really disappointed that we were not able to really delve into children’s marketing; pester-power is such a fascinating concept and children are so strategically targeted to foster brand-loyalties that they would be something I would have loved to learn more about.

    4. The class overall had really interesting content, and because it was so relatable to my everyday life I felt really engaged with it. This term I really did not enjoy writing on the blog, and wish you could choose to either write on it or participate in class. Dealing with a few personal issues at home I found my blog posts lacked consistency and quality, which is unfortunate for my overall participation grade since I always try to speak thoroughly in class. As well, I wish we could have been able to have our grades posted on MLS to keep undated with our status.

  35. Megan Sampson says:

    Megan Sampson
    Quiz 5

    1. Favorite reading and/or least favourite and why.

    My favourite reading throughout the course was Juliet Schor’s “A New Politics of Consumption.” I found this reading interesting as she brought up a lot of new ideas, such as democratic consumption, and issues surrounding our consumption habits both environmental and social. I also enjoyed this article because I believe it is imperative that Western societies change their consumption patterns in order to maintain and sustain the environment that supports us all.

    2. Favourite topic and/or least favourite and why.

    One of my favourite topics was conspicuous consumption, as it was interesting to read about how consumers use their purchases to display power, affluence, and status. I also found this topic relatable, as we all tend to perceive certain brands over others in terms of status and what they represent. This topic also made consider my own shopping habits and the reasoning behind my purchases.

    3. Topics that it would have been great if we also covered

    I think it would have been interesting if we had covered advertising through social media outlets, such as Facebook or Twitter, or the internet in general.

    4. Any other thoughts and reflections on the structure of the course (assignments, activities, discussions).

    Overall I found the course to be very interesting and I learned a lot throughout the semester. I enjoyed the structure of the lectures and how there was time for discussion. I also enjoyed the short writings as it allowed us to take a more in depth approach to the readings. However I did not particularly enjoy the blog portion of the course as I was often unsure of what to write, and was inconsistent with my posting and did not contribute as well as I could have.

  36. cs341blog says:

    Quiz #5

    1. Favorite reading and/or least favourite and why.
    My favourite reading for this class was Twitchell’s “two Cheers for Materialism”. It captured my interest and contributed to my knowledge about materialism. It was interesting to see some of the historical background as to how materialism came to be.

    2. Favourite topic and/or least favourite and why.
    My favourite topics was the time we spent on advertising and the culture industry. I enjoyed looking at different advertisements and analyzing them.

    3. Topics that it would have been great if we also covered.
    I would have liked to cover the culture industry and advertising more in depth. Especially through the use of social media.

    4. Any other thoughts and reflections on the structure of the course (assignments, activities, discussions).
    I found this class to be extremely interesting and well structured. Contributed a lot to my knowledge of the consumer society. The only thing I would change about it is how frequently we had to post on the blog. I had a rather hard tome keeping up with this because it was hard to remember that I had to post once a week.

    Allie Sanchez

  37. cs341blog says:

    Shelley Zimner Quiz #5
    1. Favorite reading and/or least favourite and why.
    I really enjoyed Duane Elgin’s reading on voluntary simplicity. It was a perfect end of term reading after an entire semester of readings that focused on the stresses and possible downfalls of advertising. It was interesting to see an academic article encouraging the idea of living simply in a society where simplicity is not the first word that comes to mind. There was no one reading that I disliked entirely, I found each reading to be informative in its own way.

    2. Favourite topic and/or least favourite and why.

    My favourite topic was the dependence effect. This article showed the addiction like behaviour that can arise from fulfilling wants too often. This article encourages readers (including myself) to really reflect on their spending habits and their dependence on materialistic items. It is always important and refreshing to read an article that makes you think about yourself as an individual and your role as a member of a larger society.

    3. Topics that it would have been great if we also covered.

    I thought this course was going to be less academic in terms of content and more creative as well as hands on. With a name like Critical Advertising I was prepared to focus more on the specific techniques utilized to create visual advertisements. This course, as interesting and fun as it was, I found that its content overlapped with other communication studies courses. It would have been interesting and different and perhaps more engaging to narrow our studies onto analyzing specific advertisements and their aesthetic structure or layout in addition to advertising in general. Learning about the intentional use of certain fonts, colour, image/word placement and so on, in addition to the general implications of advertising would have been really different from your typical academic course. Doing so would allow us to really understand the techniques behind ads and how from their very first visual draft are designed to manipulate viewers to see certain messages.

    4. Any other thoughts and reflections on the structure of the course (assignments, activities, discussions).

    Continuing my answer from question 3, I think more creative assignments that allowed us to really critique and analyze advertisements would have been useful. This course has the capacity that so many others do not to allow students to think creatively and practically. Being able to analyze an ad and pin-point what makes it successful or why it failed would have been a way to apply our knowledge using practical skills that we use everyday when looking at countless advertisements.

  38. cs341blog says:

    Chris James

    1) My favourite reading for the course was the Veblen reading, Conspicuous Consumption. The reading addressed concepts that we are exposed to everyday from a unique perspective that I had never considered in the past. The class discussion and lecture on this topic was also an aspect of the course I found most interesting.

    2) My favourite topic from this course was culture jamming trendspotting and hip advertising. I found this topic to be one of the most in depth concepts and the videos and readings for this topic offered a unique look into the advertising world, particularly the cool hunt reading.

    3) I thought it would have been interesting to focus more so on the difference in advertising between cultures. We looked at this a little when we viewed ads fro mother countries but I thought it would have been interesting to learn about the differences in advertising in North America and the rest of the world.

    4) I particularly liked the blog aspect of the course as I felt it supplemented the readings and lectures nicely and provided an active avenue for student participation outside the classroom.

  39. cs341blog says:

    Andrew Tatton – Quiz #5

    1. Favorite reading and/or least favourite and why.

    My favourite reading from the course was James Twitchell’s essay on Two Cheers for Materialism. I liked this essay because it takes an entirely different approach towards the idea of consumerism and encourages society to embrace itself as a consumer society rather than criticizing the culture industry and advertising for making them act in such a way. Additionally, he takes an approach in which he blames society for the perpetuating the idea and embracing the idea of consumerism by demanding more and more goods to produce the lifestyle they wish to attain. It was just refreshing to see a different approach taken towards the idea of consumerism.

    2. Favourite topic and/or least favourite and why.

    Favourite topic was about sexual appeal in advertising and the effect it has. Specifically i enjoyed the lecture where we watched the various ads that used sex appeal to sell their products such as Axe. I always find those kinds of advertisements extremely amusing but at the same time appreciate that way in which they are successful in selling products.

    3. Topics that it would have been great if we also covered.

    Generally i was very happy with the topics that were covered in lecture and overall in the course. Maybe in the future a focus could be put on popular culture as a whole and the way it is advertised to modern day society and the influence it has on the consumption of goods.

    4. Any other thoughts and reflections on the structure of the course (assignments, activities, discussions)

    I really enjoyed the overall layout of the course. I think most of the topics concerning critical analysis of advertising were covered. I also enjoyed how the short writing could be handed in at our own pace and on the writings that we chose. In the future i believe explanations of the more difficult readings would be beneficial in lecture in order to fully understand the approaches taken by the various authors.

  40. cs341blog says:

    Sara Charters

    1. Favourite &/or Least Favourite Reading, Why?
    My favourite reading was DuCille’s article on Barbie. I enjoyed this because it was really interesting to me as a female who grew up with Barbie being such an important part of my childhood. I had never really thought about the negative side of Barbie, especially those related to race inequality.

    Favourite &/or Least Favourite Topic, Why?
    I really enjoyed the week that we talked about conspicuous consumption and shopping. I liked this topic because the readings were really relatable and the discussion that we had in class made it really interesting to think critically about the way we shop and purchase.

    Topics that would be cool to cover?
    Given the growing importance and popularity of the internet in our society, I think that this class could have dedicated some time to discussing the impact of the internet on our shopping habits. Both the use of social media as an advertising tool and the growing popularity of online shopping would have been interesting and relevant topics to cover.

    Structure of course activities?
    The structure of the course activities could be changed to make keeping up with assignments a little bit easier. I think blog posts every week could have been reduced to every other week, as I personally found it difficult to remember to post at least once a week every week.

  41. cs341blog says:

    Danielle Wong

    Favourite Reading: I really enjoyed the readings by Goldman and Papson and Galbraith. The way they describe the relationship between advertising, needs, and consumption almost reflect manipulative and persuasive aspects of the business. I liked how it was a different interpretation of the marketing and consumer world.

    Favourite Topic: I enjoyed our discussions in class about cool-hunting and culture jamming because both concepts appear to have contradictory aspects to one another. For example, culture jamming advertisements are still advertisements today. They still portray similar features and sociocultural aspects to consumption practices.

    Topics to Cover in the Future: children and advertising, history of advertising, advertising in different cultures and countries, globalization and consumerism.

    Thoughts: I thoroughly enjoyed the class, lectures, films, and discussions were engaging, and interesting. However, I would have liked to cover more discussion and reflection on the readings that were assigned for each week.

  42. Khurram Soomro says:

    1. One of my favourite readings was the one by Thorstein Veblen on conspicuous waste. Although the practice of wasteful behaviour is all around us, we somehow don’t notice it. With the fish in water analogy of not knowing its in water, applying that to humans not knowing they’re wasting is exactly what has spurred the urgency of environmentally friendly and ethical business practices. Reading Veblen’s article really forced me to reflect on my own consumption habits in the past, and it was nice to feel that they have improved for the better. It just goes to show how much more can be done in terms of fulfilling our desires, but more importantly knowing what we want and why we want it, because otherwise it is essentially conspicuous waste.

    2. One of my favourite topics that was covered was culture jamming. In a course that studies advertising and everything about it, it’s so easy to be enthralled by the development of historic brands and the techniques and culture in the world of advertising. Culture jamming provides a tension against the very DNA of advertising, which is persuasion. Culture jamming was definitely an important topic to cover in terms of providing a holistic view on advertising and its more recent effects and what kind of responses it has triggered.

    3. I think that the topics were covered were definitely diverse in nature. One recommendation might be to find a greater link between communication theory and business practices, a possibly more practical and/or historic section of advertising in the course. I also loved the “Art & Copy” documentary and I think more films will like that will definitely engage students in the study of advertising.

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