Kimberly H – Green Consumption

Posted: April 6, 2014 in Uncategorized

In “Towards a New Politics of Consumption” by Juliet Schor, she addresses the way individuals need to start making changes to consumption habits to include more sustainable consumption. Consumers should become aware of the impacts excess consumption has on the environment. She mentions, “because environmental damage is typically not included in the price of the product which causes it (e.g., cars, toxic chemicals, pesticides), we over-consume environmentally damaging commodities. Indeed, because all production has an impact on the environment, we over-consume virtually all commodities” (452). As a result, it has become apparent that many companies are going “green” in the making of their products in order to provide that extra appeal to consumers when shopping.

An example of one of these companies is Warby Parker. For every pair of glasses you buy from them, they give a pair to someone in need. On their site it states, “We’re building a company to do good in the world. See how we’re working to make a positive impact.” Furthermore they address environmental issues such as being one of the only carbon-neutral brands in the world. I think the way their company is built gives incentive to consumers to want to buy products from them. Not only does the company donate a pair of glasses, but they strive to ensure that the environment is not being damaged. 


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