Tim Rocke – Culture Jamming Quiz

Posted: April 11, 2014 in Uncategorized

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In this example of culture jamming, we see a commentary on human lifespan under a consumer culture. Logos of four of the world’s largest recognizable brands – McDonalds, BMW, Heineken, and DHL – are clearly displayed, but manipulated to portray a message. The message being, that we live in a consumerist cycle of working to consume, ultimately to die. This produces a message different than what is originally intended. While these four companies are symbols of power, wealth and efficiency, this is saying that we as humans do not have power but sell our labour to these companies, only to consume the products from these companies, dying a slave to these companies. 

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