Tim Rocke – Final Quiz

Posted: April 11, 2014 in Uncategorized

1. My favourite reading this semester was The Dependence Effect. It was interesting to see how theorists outside of economics can take the basic laws of supply and demand and expand them further to take into account things like advertising, that generate demand. 

2. My favourite topic was that of shopping and shopping behaviors. It was interesting to see malls broken down into struggles of power, and to see how manipulating a shopping centre really can be towards humans.

3. I would have loved to have learned more about the actually process of creating an advertising campaign, including a more detailed look at agencies/firms and the production of campaigns. A greater look at luxury items and how advertising helps branding to allow for higher selling points would also be of interest.

4.Overall I thought the course was extremely interesting! If I were to suggest one thing, it would be an analysis project on a products advertising campaign as a whole, looking at ads from multiple mediums to compare and contrast and look at effectiveness of the communications as a whole


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