Tim Rocke – Green Consumerism

Posted: April 11, 2014 in Uncategorized

http://www.techtimes.com/articles/5386/20140409/target-hopes-organic-and-green-products-earn-the-chain-street-cred-with-health-conscious-customers.htm

This article discusses Target’s push of organic foods and sustainable products in its stores. The drive, titled “Made to Matter – Handpicked by Target” consists of 120 products from 17 different brands already carried on Target’s shelves. Selected due to their healthiness or initiatives towards sustainability, these products are highlighted on store shelves to promote sales, therefore promoting green consumerism. 

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