Tim Rocke – Gucci & Sexism

Posted: April 11, 2014 in Uncategorized

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The two images above are ad’s typical to Gucci, both being extremely sexist. The picture on the left consists of a scantily clad woman covering her almost-exposed genitalia while crawling on the ground around crotch-level beside a man. The second, and even more blatantly sexist depicts a man sitting on a bench with a woman laying over his lap, appearing to either be spanked, or have her bottom felt up by the man. Both ads depict women as being subordinate to men. What exactly are these advertising, again?

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